{
  "slug": "triplelift-2026-07-24t12-3",
  "company": "TripleLift",
  "headline": "Offsite retail media drives measurable ROI across beauty, toys, food, and home.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morningstar",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a6354248d8844eb8f2afef85db203c0&url=https%3a%2f%2fwww.morningstar.com%2fnews%2fpr-newswire%2f20250622ny88080%2ftriplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands&c=13793361812600048976&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-24t12-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Retail media network expansion · TripleLift\n\nOffsite retail media drives measurable ROI across beauty, toys, food, and home.\n\nEveryone talks about retail media like it's Amazon. It's not. There's real inventory on Kroger's site, Target's, Instacart's—and the audiences there are less saturated and less expensive. The case studies prove the lift is there. Most operators skip it because it's unfamiliar. That's the opening.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-24t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-24t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-24t12-3",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · Retail media network expansion · TripleLift\n\nOffsite retail media drives measurable ROI across beauty, toys, food, and home.\n\nEveryone talks about retail media like it's Amazon. It's not. There's real inventory on Kroger's site, Target's, Instacart's—and the audiences there are less saturated and less expensive. The case studies prove the lift is there. Most operators skip it because it's unfamiliar. That's the opening.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-24t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-24t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-24t12-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Retail media network expansion · TripleLift\n\nOffsite retail media drives measurable ROI across beauty, toys, food, and home.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-24t12-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Offsite retail media drives measurable ROI across beauty, toys, food, and home.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift published new case studies showing its offsite retail media product delivering measurable ROI and new customer growth across beauty, toys, food & beverage, home & living, and financial services, per Morningstar.\nHere's the cool part — the lever almost everyone misses (and you don't have to): offsite retail media lets you target shoppers who've already raised their hand on a competitor's platform—without bidding against them on Amazon. If a buyer browsed toys on Target's site, you can reach them on publisher inventory and measure if they convert on your site or in-store. This week: audit which of your competitors' platforms your top 20% of buyers are visiting. Then request a test from a retail media network outside Amazon—Instacart, Target, Kroger—and measure first-touch attribution on a small cohort.\nWhat that means for you: Everyone talks about retail media like it's Amazon. It's not. There's real inventory on Kroger's site, Target's, Instacart's—and the audiences there are less saturated and less expensive. The case studies prove the lift is there. Most operators skip it because it's unfamiliar. That's the opening.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a6354248d8844eb8f2afef85db203c0&url=https%3a%2f%2fwww.morningstar.com%2fnews%2fpr-newswire%2f20250622ny88080%2ftriplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands&c=13793361812600048976&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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