{
  "slug": "triplelift-2026-07-27t00-7",
  "company": "TripleLift",
  "headline": "Offsite retail media campaigns drive new customer growth across five categories.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morningstar",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-27t00-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PAPER · Retail media platform case studies · TripleLift\n\nOffsite retail media campaigns drive new customer growth across five categories.\n\nRetail media is moving away from 'buy ads on Target's platform' and toward 'use multiple platforms to drive traffic TO Target.' It's more work, but it's also harder for one retailer to hold you hostage. Early read, thin on numbers, but the pattern is real.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-27t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-27t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-27t00-7",
      "chars": 830,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PAPER · Retail media platform case studies · TripleLift\n\nOffsite retail media campaigns drive new customer growth across five categories.\n\nRetail media is moving away from 'buy ads on Target's platform' and toward 'use multiple platforms to drive traffic TO Target.' It's more work, but it's also harder for one retailer to hold you hostage. Early read, thin on numbers, but the pattern is real.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-27t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-27t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-27t00-7",
      "alt_chars": 830,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PAPER · Retail media platform case studies · TripleLift\n\nOffsite retail media campaigns drive new customer growth across five categories.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-27t00-7",
      "chars": 272,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Offsite retail media campaigns drive new customer growth across five categories.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift published case studies showing offsite retail media delivers measurable ROI across beauty, toys, food & beverage, home & living, and financial services, per Morningstar.\nHere's the cool part — the lever almost everyone misses (and you don't have to): offsite retail media works because it reaches buyers who are already shopping mood, but on the publisher's platform instead of the retailer's. Brands use it to drive the customer to a specific retailer, SKU, or promotion without the retailer controlling the narrative. If you have a SKU in 3+ retail doors, run offsite retail media to coordinate demand across all of them at once — one budget, one calendar, one message to retail buyers proving you're driving traffic.\nWhat that means for you: Retail media is moving away from 'buy ads on Target's platform' and toward 'use multiple platforms to drive traffic TO Target.' It's more work, but it's also harder for one retailer to hold you hostage. Early read, thin on numbers, but the pattern is real.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar: https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1853,
      "limit": 0
    }
  }
}