{
  "slug": "triplelift-2026-07-27t15-6",
  "company": "TripleLift",
  "headline": "Retail media outside big platforms drove new customer growth across beauty, toys, food, home.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morningstar / PR Newswire",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-27t15-6",
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      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Off-platform retail media networks · TripleLift\n\nRetail media outside big platforms drove new customer growth across beauty, toys, food, home.\n\nThe retail media gold rush is turning into the retail media commodity market. Everyone is buying Amazon and Walmart. TripleLift's case studies are telling smart operators where the arbitrage actually is: smaller platforms with lower competition and higher intent filtering. This is the next 18 months — brands will find that their best CPM and ROAS live outside the big two.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-27t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-27t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-27t15-6",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Off-platform retail media networks · TripleLift\n\nRetail media outside big platforms drove new customer growth across beauty, toys, food, home.\n\nThe retail media gold rush is turning into the retail media commodity market. Everyone is buying Amazon and Walmart. TripleLift's case studies are telling smart operators where the arbitrage actually is: smaller platforms with lower competition and higher intent filtering. This is the next 18 months — brands will find that their best CPM and ROAS live outside the big two.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-27t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-27t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-27t15-6",
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      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Off-platform retail media networks · TripleLift\n\nRetail media outside big platforms drove new customer growth across beauty, toys, food, home.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-27t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media outside big platforms drove new customer growth across beauty, toys, food, home.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift released case studies across beauty, toys, food & beverage, and home & living showing that off-site retail media (media networks operating outside Amazon or Walmart ecosystems) delivered new customer growth and measurable ROI for global brands.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not assume you need Amazon or Walmart retail media to move CPMs. Map your category's second-tier platforms — vertically focused retail networks, regional chains, independent distributors with media arms. Test a small allocation there first. Lower spend, potentially higher conversion, and customer acquisition cost may be materially lower because ad saturation is lower. Build case studies from the early tests and use them to expand into bigger platforms.\nWhat that means for you: The retail media gold rush is turning into the retail media commodity market. Everyone is buying Amazon and Walmart. TripleLift's case studies are telling smart operators where the arbitrage actually is: smaller platforms with lower competition and higher intent filtering. This is the next 18 months — brands will find that their best CPM and ROAS live outside the big two.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar / PR Newswire: https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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