{
  "slug": "triplelift-2026-08-02t03-5",
  "company": "TripleLift",
  "headline": "Offsite retail media delivers measurable ROI across beauty, toys, food, home, per TripleLift.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morning Star / PRNewswire",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplellifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-08-02t03-5",
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      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media performance case studies · TripleLift\n\nOffsite retail media delivers measurable ROI across beauty, toys, food, home, per TripleLift.\n\nRetail media was on-site only a few years ago. Now it's everywhere, and the case studies prove it works across categories. If your brand is not testing this yet, your competitors in food and beauty are already ahead of you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-08-02t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-08-02t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-08-02t03-5",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media performance case studies · TripleLift\n\nOffsite retail media delivers measurable ROI across beauty, toys, food, home, per TripleLift.\n\nRetail media was on-site only a few years ago. Now it's everywhere, and the case studies prove it works across categories. If your brand is not testing this yet, your competitors in food and beauty are already ahead of you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-08-02t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-08-02t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-08-02t03-5",
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      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Retail media performance case studies · TripleLift\n\nOffsite retail media delivers measurable ROI across beauty, toys, food, home, per TripleLift.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-08-02t03-5",
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      "label": "Substack · Fending",
      "title": "Offsite retail media delivers measurable ROI across beauty, toys, food, home, per TripleLift.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift released new case studies across beauty, toys, food & beverage, home & living, and financial services demonstrating proven results and measurable ROI from offsite retail media.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell in beauty, toys, food, or home goods and you have not yet tested offsite retail media, you're behind. Ask your retail partner (Walmart, Target, Amazon) if they have an offsite media offering and request a case study in your category. If they do, propose a small test: $10K–$20K, 30 days, against your current paid-media spend. Measure new customer acquisition and repeat rate. Offsite retail media typically shows lower CAC and higher LTV because the audience is warm (they shop at this retailer) and the data is first-party.\nWhat that means for you: Retail media was on-site only a few years ago. Now it's everywhere, and the case studies prove it works across categories. If your brand is not testing this yet, your competitors in food and beauty are already ahead of you.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morning Star / PRNewswire: https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplellifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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