{
  "slug": "universal-standard-x-abisola-2026-10-12t12-2",
  "company": "Universal Standard x Abisola",
  "headline": "Size 14+ drove 90% of first-week collab sales in limited release.",
  "topic": "{Stash Edge — Scarcity & Drops}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/universal-standard-x-abisola-2026-10-12t12-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ PLATINUM · Size-inclusive limited edition · Universal Standard x Abisola\n\nSize 14+ drove 90% of first-week collab sales in limited release.\n\nThe narrative in fashion is wrong. Brands are cutting extended sizes because they assume lower margins or lower demand. This collab flipped it: create scarcity in the sizes everyone else dropped, price full retail, and watch the units move. It's a one-move play: declare what you're *not* going to sell (sizes 0-8), announce who you're selling *to*, and watch the right customer show up. The boring move is inclusion as charity. The sharp move is inclusion as scarcity.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/universal-standard-x-abisola-2026-10-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/universal-standard-x-abisola-2026-10-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/universal-standard-x-abisola-2026-10-12t12-2",
      "chars": 1098,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Scarcity & Drops}\n◆ PLATINUM · Size-inclusive limited edition · Universal Standard x Abisola\n\nSize 14+ drove 90% of first-week collab sales in limited release.\n\nThe narrative in fashion is wrong. Brands are cutting extended sizes because they assume lower margins or lower demand. This collab flipped it: create scarcity in the sizes everyone else dropped, price full retail, and watch the units move. It's a one-move play: declare what you're *not* going to sell (sizes 0-8), announce who you're selling *to*, and watch the right customer show up. The boring move is inclusion as charity. The sharp move is inclusion as scarcity.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/universal-standard-x-abisola-2026-10-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/universal-standard-x-abisola-2026-10-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/universal-standard-x-abisola-2026-10-12t12-2",
      "alt_chars": 1098,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ PLATINUM · Size-inclusive limited edition · Universal Standard x Abisola\n\nSize 14+ drove 90% of first-week collab sales in limited release.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/universal-standard-x-abisola-2026-10-12t12-2",
      "chars": 291,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Size 14+ drove 90% of first-week collab sales in limited release.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nUniversal Standard's collaboration with Abisola saw nearly 90% of first-week US units sold in sizes 14 and above, per Glossy, signaling strong demand for inclusive sizing in a market retreating from it.\nHere's the cool part — the lever almost everyone misses (and you don't have to): run a limited drop in *only* extended sizes and price at full margin. Don't add them to a standard range; make them the range. Scarcity becomes a feature of inclusion, not an afterthought. The brands retreating from size inclusion are shrinking their addressable market. This collab claimed it instead.\nWhat that means for you: The narrative in fashion is wrong. Brands are cutting extended sizes because they assume lower margins or lower demand. This collab flipped it: create scarcity in the sizes everyone else dropped, price full retail, and watch the units move. It's a one-move play: declare what you're *not* going to sell (sizes 0-8), announce who you're selling *to*, and watch the right customer show up. The boring move is inclusion as charity. The sharp move is inclusion as scarcity.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}