{
  "slug": "universal-standard-x-abisola-2026-10-13t03-2",
  "company": "Universal Standard x Abisola",
  "headline": "90% of first-week units sold in sizes 14+, size inclusion still moves",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/universal-standard-x-abisola-2026-10-13t03-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ PLATINUM · Inclusive sizing collaboration · Universal Standard x Abisola\n\n90% of first-week units sold in sizes 14+, size inclusion still moves.\n\nthe GLP-1 wave convinced fashion that smaller is all that matters. Universal Standard tested the opposite — market the co-brand as size-inclusive from the start, stock deep in sizes 14+, and let the product sell to the customer the industry forgot. The first-week result: 90% of units moved in those sizes. Don't hide size inclusion in the fine print. Lead with it. Stock for it. A one-person brand can run this play: find a micro-influencer or designer in the size-inclusive space, collab on a drop, and stock sizes 14+ at 40-50% of your initial run. You will see where the actual demand is.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/universal-standard-x-abisola-2026-10-13t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/universal-standard-x-abisola-2026-10-13t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/universal-standard-x-abisola-2026-10-13t03-2",
      "chars": 1224,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ PLATINUM · Inclusive sizing collaboration · Universal Standard x Abisola\n\n90% of first-week units sold in sizes 14+, size inclusion still moves.\n\nthe GLP-1 wave convinced fashion that smaller is all that matters. Universal Standard tested the opposite — market the co-brand as size-inclusive from the start, stock deep in sizes 14+, and let the product sell to the customer the industry forgot. The first-week result: 90% of units moved in those sizes. Don't hide size inclusion in the fine print. Lead with it. Stock for it. A one-person brand can run this play: find a micro-influencer or designer in the size-inclusive space, collab on a drop, and stock sizes 14+ at 40-50% of your initial run. You will see where the actual demand is.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/universal-standard-x-abisola-2026-10-13t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/universal-standard-x-abisola-2026-10-13t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/universal-standard-x-abisola-2026-10-13t03-2",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ PLATINUM · Inclusive sizing collaboration · Universal Standard x Abisola\n\n90% of first-week units sold in sizes 14+, size inclusion still moves.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/universal-standard-x-abisola-2026-10-13t03-2",
      "chars": 294,
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    "substack": {
      "label": "Substack · Fending",
      "title": "90% of first-week units sold in sizes 14+, size inclusion still moves",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nUniversal Standard and Abisola's collaborative launch saw nearly 90% of first-week U.S. units sold in sizes 14 and above, per Glossy, offering counter-momentum to fashion's GLP-1-driven size retreat.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the GLP-1 wave convinced fashion that smaller is all that matters. Universal Standard tested the opposite — market the co-brand as size-inclusive from the start, stock deep in sizes 14+, and let the product sell to the customer the industry forgot. The first-week result: 90% of units moved in those sizes. Don't hide size inclusion in the fine print. Lead with it. Stock for it. A one-person brand can run this play: find a micro-influencer or designer in the size-inclusive space, collab on a drop, and stock sizes 14+ at 40-50% of your initial run. You will see where the actual demand is.\nWhat that means for you: the GLP-1 wave convinced fashion that smaller is all that matters. Universal Standard tested the opposite — market the co-brand as size-inclusive from the start, stock deep in sizes 14+, and let the product sell to the customer the industry forgot. The first-week result: 90% of units moved in those sizes. Don't hide size inclusion in the fine print. Lead with it. Stock for it. A one-person brand can run this play: find a micro-influencer or designer in the size-inclusive space, collab on a drop, and stock sizes 14+ at 40-50% of your initial run. You will see where the actual demand is.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}