{
  "slug": "universal-standard-x-abisola-2026-10-13t06-5",
  "company": "Universal Standard x Abisola",
  "headline": "Nearly 90% of sizes 14+ sold out in first week; size inclusion outperforms.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/universal-standard-x-abisola-2026-10-13t06-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Inclusive sizing collaboration performance · Universal Standard x Abisola\n\nNearly 90% of sizes 14+ sold out in first week; size inclusion outperforms.\n\nThe GLP-1 narrative is loud. This data shows the countertrend is louder: people outside the narrow size window are buying with intention and moving faster than the industry expected.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/universal-standard-x-abisola-2026-10-13t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/universal-standard-x-abisola-2026-10-13t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/universal-standard-x-abisola-2026-10-13t06-5",
      "chars": 828,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · Inclusive sizing collaboration performance · Universal Standard x Abisola\n\nNearly 90% of sizes 14+ sold out in first week; size inclusion outperforms.\n\nThe GLP-1 narrative is loud. This data shows the countertrend is louder: people outside the narrow size window are buying with intention and moving faster than the industry expected.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/universal-standard-x-abisola-2026-10-13t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/universal-standard-x-abisola-2026-10-13t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/universal-standard-x-abisola-2026-10-13t06-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Inclusive sizing collaboration performance · Universal Standard x Abisola\n\nNearly 90% of sizes 14+ sold out in first week; size inclusion…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/universal-standard-x-abisola-2026-10-13t06-5",
      "chars": 296,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Nearly 90% of sizes 14+ sold out in first week; size inclusion outperforms.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nUniversal Standard's collaboration with Abisola saw nearly 90% of units sold in sizes 14 and above in the first week, offering a counterpoint to the industry retreat from size inclusion amid GLP-1 adoption.\nHere's the cool part — the lever almost everyone misses (and you don't have to): size inclusion is seen as a trend cost, not a revenue driver. This collab proves the inverse—extended sizing outsold base sizes. A clothing or apparel brand can steal this: audit your current size range. If you end at 12, expand to 18 and run a test campaign targeting size-14-and-up audiences on paid social and TikTok. Partner with one micro-influencer who wears those sizes (search 'plus size' or 'size inclusive' on TikTok and DM three with 50k-200k followers). Ship product, let them unbox and try on, measure their engagement and link clicks. Extended sizing is not altruism; it is a market segment your competitors are ignoring.\nWhat that means for you: The GLP-1 narrative is loud. This data shows the countertrend is louder: people outside the narrow size window are buying with intention and moving faster than the industry expected.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/fashion/universal-standard-us-x-abisola-inclusive-sizing-glp-1/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}