{
  "slug": "us-grocery-retailers-pattern-2026-10-03t06-6",
  "company": "US Grocery Retailers (Pattern)",
  "headline": "Almost half of grocers underutilize retail media, leaving margin on the table.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Supermarket News",
  "source_url": "https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/us-grocery-retailers-pattern-2026-10-03t06-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · IAB + Grocery TV study · US Grocery Retailers (Pattern)\n\nAlmost half of grocers underutilize retail media, leaving margin on the table.\n\nHalf of grocers sleeping on retail media is half of grocers that have not yet built the team or process to handle it. That means the door is open for brands to educate them. If you have shelf space and a decent SKU velocity, you can walk in with a simple offer — let me prove this channel works on your shelf — and often get a yes because the retailer sees the upside.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/us-grocery-retailers-pattern-2026-10-03t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/us-grocery-retailers-pattern-2026-10-03t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/us-grocery-retailers-pattern-2026-10-03t06-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · IAB + Grocery TV study · US Grocery Retailers (Pattern)\n\nAlmost half of grocers underutilize retail media, leaving margin on the table.\n\nHalf of grocers sleeping on retail media is half of grocers that have not yet built the team or process to handle it. That means the door is open for brands to educate them. If you have shelf space and a decent SKU velocity, you can walk in with a simple offer — let me prove this channel works on your shelf — and often get a yes because the retailer sees the upside.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/us-grocery-retailers-pattern-2026-10-03t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/us-grocery-retailers-pattern-2026-10-03t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/us-grocery-retailers-pattern-2026-10-03t06-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · IAB + Grocery TV study · US Grocery Retailers (Pattern)\n\nAlmost half of grocers underutilize retail media, leaving margin on the…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/us-grocery-retailers-pattern-2026-10-03t06-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Almost half of grocers underutilize retail media, leaving margin on the table.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA study from the Interactive Advertising Bureau and Grocery TV found that almost half of grocers are underutilizing retail media despite increasing marketer interest in the channel for driving in-store objectives, per Supermarket News.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a mid-size brand with a product in 500+ grocery doors, the play is to directly pitch the retailer's retail media team (not the buying team) with a proof of concept: offer to run a 4-week test campaign on 50–100 doors where you pay for a promoted listing at a low fixed cost, with the retailer tracking the sales lift. If the lift is 20% or higher, the retailer becomes a believer and scales the program across all doors. You get expanded visibility and the retailer gets revenue. Because almost half are still asleep on this, your pitch will likely land.\nWhat that means for you: Half of grocers sleeping on retail media is half of grocers that have not yet built the team or process to handle it. That means the door is open for brands to educate them. If you have shelf space and a decent SKU velocity, you can walk in with a simple offer — let me prove this channel works on your shelf — and often get a yes because the retailer sees the upside.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Supermarket News: https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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