{
  "slug": "victorias-secret-2026-06-26t12-2",
  "company": "Victoria's Secret",
  "headline": "Victoria's Secret opened Fashion Show to creators, expanding beyond celebrity gatekeeping.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/victorias-secret-2026-06-26t12-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Creator inclusion in flagship event · Victoria's Secret\n\nVictoria's Secret opened Fashion Show to creators, expanding beyond celebrity gatekeeping.\n\ndon't gate your flagship event to celebrities if your customer is watching creators. If you run a product brand and have a seasonal launch or retail event, invite three micro-creators (10K–100K followers in your niche) to attend for free and post live. Give them a corner to set up, not a booth. Let them film. Their audience is more engaged than a celebrity's because their audience trusts them. The event becomes owned media for you and for them simultaneously. No sponsorship fee; just the product and the platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/victorias-secret-2026-06-26t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/victorias-secret-2026-06-26t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/victorias-secret-2026-06-26t12-2",
      "chars": 1134,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Creator inclusion in flagship event · Victoria's Secret\n\nVictoria's Secret opened Fashion Show to creators, expanding beyond celebrity gatekeeping.\n\ndon't gate your flagship event to celebrities if your customer is watching creators. If you run a product brand and have a seasonal launch or retail event, invite three micro-creators (10K–100K followers in your niche) to attend for free and post live. Give them a corner to set up, not a booth. Let them film. Their audience is more engaged than a celebrity's because their audience trusts them. The event becomes owned media for you and for them simultaneously. No sponsorship fee; just the product and the platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/victorias-secret-2026-06-26t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/victorias-secret-2026-06-26t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/victorias-secret-2026-06-26t12-2",
      "alt_chars": 1134,
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    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Creator inclusion in flagship event · Victoria's Secret\n\nVictoria's Secret opened Fashion Show to creators, expanding beyond celebrity…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/victorias-secret-2026-06-26t12-2",
      "chars": 290,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Victoria's Secret opened Fashion Show to creators, expanding beyond celebrity gatekeeping.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, Victoria's Secret moved away from exclusive celebrity model-and-insider casting for its fashion show and now invites creators to participate, broadening reach beyond traditional media.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't gate your flagship event to celebrities if your customer is watching creators. If you run a product brand and have a seasonal launch or retail event, invite three micro-creators (10K–100K followers in your niche) to attend for free and post live. Give them a corner to set up, not a booth. Let them film. Their audience is more engaged than a celebrity's because their audience trusts them. The event becomes owned media for you and for them simultaneously. No sponsorship fee; just the product and the platform.\nWhat that means for you: don't gate your flagship event to celebrities if your customer is watching creators. If you run a product brand and have a seasonal launch or retail event, invite three micro-creators (10K–100K followers in your niche) to attend for free and post live. Give them a corner to set up, not a booth. Let them film. Their audience is more engaged than a celebrity's because their audience trusts them. The event becomes owned media for you and for them simultaneously. No sponsorship fee; just the product and the platform.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2079,
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    }
  }
}