{
  "slug": "victorias-secret-2026-06-27t15-4",
  "company": "Victoria's Secret",
  "headline": "Fashion show now opens to creators, displacing model-only gatekeeping.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/victorias-secret-2026-06-27t15-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator inclusion in flagship events · Victoria's Secret\n\nFashion show now opens to creators, displacing model-only gatekeeping.\n\nThis is Victoria's Secret reading the room. Runway shows are not marketing anymore—they are content production. The brand knows that a 15-second TikTok of a creator wearing their new line reaches more Gen Z customers than a thousand-dollar Instagram ad. The shift is not about inclusivity, even though that is the story. It is about math: one runway show with 50 models and 2,000 press reaches maybe 10 million people through articles and clips. One show with 100 creators who post to their own audiences reaches 100 million directly. The unglamorous part: you lose control of the narrative. The lift: you gain authentic endorsement.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/victorias-secret-2026-06-27t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/victorias-secret-2026-06-27t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/victorias-secret-2026-06-27t15-4",
      "chars": 1228,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator inclusion in flagship events · Victoria's Secret\n\nFashion show now opens to creators, displacing model-only gatekeeping.\n\nThis is Victoria's Secret reading the room. Runway shows are not marketing anymore—they are content production. The brand knows that a 15-second TikTok of a creator wearing their new line reaches more Gen Z customers than a thousand-dollar Instagram ad. The shift is not about inclusivity, even though that is the story. It is about math: one runway show with 50 models and 2,000 press reaches maybe 10 million people through articles and clips. One show with 100 creators who post to their own audiences reaches 100 million directly. The unglamorous part: you lose control of the narrative. The lift: you gain authentic endorsement.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/victorias-secret-2026-06-27t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/victorias-secret-2026-06-27t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/victorias-secret-2026-06-27t15-4",
      "alt_chars": 1228,
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    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ SILVER · Creator inclusion in flagship events · Victoria's Secret\n\nFashion show now opens to creators, displacing model-only gatekeeping.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/victorias-secret-2026-06-27t15-4",
      "chars": 281,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Fashion show now opens to creators, displacing model-only gatekeeping.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, Victoria's Secret is betting on creators to fuel its biggest fashion show yet, opening access beyond traditional models and celebrities to 'particularly well-connected' influencers and content makers.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not host an event for press and influencers—host an event where the influencers ARE the show. Give creators product, access, and stage time, and they will make content that your paid media budget cannot buy. Most brands still think 'influencer partnership' means a one-off post; Victoria's Secret is turning the entire event into creator seeding infrastructure. Your move: if you are launching a new product, invite 30 micro-creators to a 4-hour 'founder lab' where they build content, meet you, and take samples home. Do not ask them to post—let them decide. The best content is made by creators who feel ownership, not obligation.\nWhat that means for you: This is Victoria's Secret reading the room. Runway shows are not marketing anymore—they are content production. The brand knows that a 15-second TikTok of a creator wearing their new line reaches more Gen Z customers than a thousand-dollar Instagram ad. The shift is not about inclusivity, even though that is the story. It is about math: one runway show with 50 models and 2,000 press reaches maybe 10 million people through articles and clips. One show with 100 creators who post to their own audiences reaches 100 million directly. The unglamorous part: you lose control of the narrative. The lift: you gain authentic endorsement.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2327,
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    }
  }
}