{
  "slug": "victorias-secret-2026-06-28t06-5",
  "company": "Victoria's Secret",
  "headline": "Fashion show opens participation to creators, not just celebrities and models.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/victorias-secret-2026-06-28t06-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Creator inclusion in flagship event · Victoria's Secret\n\nFashion show opens participation to creators, not just celebrities and models.\n\nVS is learning what Coachella already figured out: the event is not the destination anymore — the event is the content production facility. Creators are invited because they're distribution. This is not cynical; it's efficient. VS gets the cultural credibility of the show, creators get the content and audience access. The audience gets a behind-the-scenes view they didn't have before. Everyone wins. The brands that still see events as 'invite-only' or 'exclusive to industry' are leaving reach on the table.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/victorias-secret-2026-06-28t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/victorias-secret-2026-06-28t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/victorias-secret-2026-06-28t06-5",
      "chars": 1112,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Creator inclusion in flagship event · Victoria's Secret\n\nFashion show opens participation to creators, not just celebrities and models.\n\nVS is learning what Coachella already figured out: the event is not the destination anymore — the event is the content production facility. Creators are invited because they're distribution. This is not cynical; it's efficient. VS gets the cultural credibility of the show, creators get the content and audience access. The audience gets a behind-the-scenes view they didn't have before. Everyone wins. The brands that still see events as 'invite-only' or 'exclusive to industry' are leaving reach on the table.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/victorias-secret-2026-06-28t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/victorias-secret-2026-06-28t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/victorias-secret-2026-06-28t06-5",
      "alt_chars": 1112,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Creator inclusion in flagship event · Victoria's Secret\n\nFashion show opens participation to creators, not just celebrities and models.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/victorias-secret-2026-06-28t06-5",
      "chars": 287,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Fashion show opens participation to creators, not just celebrities and models.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nVictoria's Secret is using creators to fuel its biggest fashion show yet, broadening participation beyond traditional models, celebrities, and industry insiders to include content creators, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): opening a flagship event to creators is not about democratizing access — it's about multiplying reach per attendee. Each creator who walks or participates brings their audience into the show through livestreams, clips, behind-the-scenes content, and organic posts. VS doesn't need to pay for media if creators are doing the distribution. The play: if you run an event, product drop, or experience, calculate the earned media value from each creator participant. A single creator with 1M followers is worth more than a celebrity who doesn't post about the event. Invite creators who have audience overlap with your product. Let them document it.\nWhat that means for you: VS is learning what Coachella already figured out: the event is not the destination anymore — the event is the content production facility. Creators are invited because they're distribution. This is not cynical; it's efficient. VS gets the cultural credibility of the show, creators get the content and audience access. The audience gets a behind-the-scenes view they didn't have before. Everyone wins. The brands that still see events as 'invite-only' or 'exclusive to industry' are leaving reach on the table.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/pop/victorias-secret-is-betting-on-creators-to-fuel-its-biggest-fashion-show-yet/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2203,
      "limit": 0
    }
  }
}