{
  "slug": "walmart-connect-2026-10-22t12-3",
  "company": "Walmart Connect",
  "headline": "Pitches brands on lift studies to prove holiday ad performance directly.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/walmart-connect-2026-10-22t12-3",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Social Proof Play}\n◆ GOLD · Direct lift studies to brands as ad proof · Walmart Connect\n\nPitches brands on lift studies to prove holiday ad performance directly.\n\nWalmart is not winning on innovation here. It is winning on discipline. They run the test, measure the outcome, and use it to close the deal. Most retailers talk about reach and frequency. Walmart is saying, 'Spend a dollar with us, we can show you the dollar-twenty that comes back.' That is a harder conversation to have, which is exactly why it works. If you are selling shelf space or media, you need the proof in the room. If you are buying media, demand the proof before you sign.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/walmart-connect-2026-10-22t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/walmart-connect-2026-10-22t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/walmart-connect-2026-10-22t12-3",
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      "alt_body": "{Stash Edge — Social Proof Play}\n◆ GOLD · Direct lift studies to brands as ad proof · Walmart Connect\n\nPitches brands on lift studies to prove holiday ad performance directly.\n\nWalmart is not winning on innovation here. It is winning on discipline. They run the test, measure the outcome, and use it to close the deal. Most retailers talk about reach and frequency. Walmart is saying, 'Spend a dollar with us, we can show you the dollar-twenty that comes back.' That is a harder conversation to have, which is exactly why it works. If you are selling shelf space or media, you need the proof in the room. If you are buying media, demand the proof before you sign.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/walmart-connect-2026-10-22t12-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/walmart-connect-2026-10-22t12-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/walmart-connect-2026-10-22t12-3",
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      "body": "{Stash Edge — Social Proof Play}\n◆ GOLD · Direct lift studies to brands as ad proof · Walmart Connect\n\nPitches brands on lift studies to prove holiday ad performance directly.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/walmart-connect-2026-10-22t12-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Pitches brands on lift studies to prove holiday ad performance directly.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nWalmart Connect is using lift studies to demonstrate ad performance directly to brands ahead of the holiday season, per Digiday, signaling a tighter competitive race with Amazon.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are selling anything that generates measurable output (ad performance, conversion lift, AOV increase), run the studies and show them to prospects before they buy. A lift study is an ongoing case study. Walmart is not asking brands to trust the network — it is showing them the math. For a small brand running DTC ads or influencer seeding, this is the move: measure the first cohort, then use that proof in your pitch to the next retailer or wholesaler. A 12% lift in AOV is worth more than any claim in a deck.\nWhat that means for you: Walmart is not winning on innovation here. It is winning on discipline. They run the test, measure the outcome, and use it to close the deal. Most retailers talk about reach and frequency. Walmart is saying, 'Spend a dollar with us, we can show you the dollar-twenty that comes back.' That is a harder conversation to have, which is exactly why it works. If you are selling shelf space or media, you need the proof in the room. If you are buying media, demand the proof before you sign.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}