{
  "slug": "walmart-connect-2026-10-24t03-2",
  "company": "Walmart Connect",
  "headline": "Walmart pitched lift studies directly to brands before holiday season selling begins.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/walmart-connect-2026-10-24t03-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct brand outreach for on-site lift studies · Walmart Connect\n\nWalmart pitched lift studies directly to brands before holiday season selling begins.\n\ndo not bid for budget—show the result first. Walmart put lift studies in the hands of its sales team and told them to show up with proof before asking for media spend. This reverses the usual pitch: instead of 'buy ads and hope,' it becomes 'here is what ads did last year on this category.' A brand sees its own product lifted X% during the last holiday and buys more. Offer your top retailers a free post-campaign lift report tied to their media spend. Show the result, then upsell the repeat spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/walmart-connect-2026-10-24t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/walmart-connect-2026-10-24t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/walmart-connect-2026-10-24t03-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct brand outreach for on-site lift studies · Walmart Connect\n\nWalmart pitched lift studies directly to brands before holiday season selling begins.\n\ndo not bid for budget—show the result first. Walmart put lift studies in the hands of its sales team and told them to show up with proof before asking for media spend. This reverses the usual pitch: instead of 'buy ads and hope,' it becomes 'here is what ads did last year on this category.' A brand sees its own product lifted X% during the last holiday and buys more. Offer your top retailers a free post-campaign lift report tied to their media spend. Show the result, then upsell the repeat spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/walmart-connect-2026-10-24t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/walmart-connect-2026-10-24t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/walmart-connect-2026-10-24t03-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct brand outreach for on-site lift studies · Walmart Connect\n\nWalmart pitched lift studies directly to brands before holiday season selling…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/walmart-connect-2026-10-24t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Walmart pitched lift studies directly to brands before holiday season selling begins.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, Walmart's sales team directly approached brand clients offering on-site brand lift studies ahead of holiday ad deals, signaling a shift to measurable impact on shelf.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not bid for budget—show the result first. Walmart put lift studies in the hands of its sales team and told them to show up with proof before asking for media spend. This reverses the usual pitch: instead of 'buy ads and hope,' it becomes 'here is what ads did last year on this category.' A brand sees its own product lifted X% during the last holiday and buys more. Offer your top retailers a free post-campaign lift report tied to their media spend. Show the result, then upsell the repeat spend.\nWhat that means for you: do not bid for budget—show the result first. Walmart put lift studies in the hands of its sales team and told them to show up with proof before asking for media spend. This reverses the usual pitch: instead of 'buy ads and hope,' it becomes 'here is what ads did last year on this category.' A brand sees its own product lifted X% during the last holiday and buys more. Offer your top retailers a free post-campaign lift report tied to their media spend. Show the result, then upsell the repeat spend.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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