{
  "slug": "walmart-connect-2026-10-25t21-4",
  "company": "Walmart Connect",
  "headline": "Walmart Connect offers direct brand lift studies to push holiday ad spending deals.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/walmart-connect-2026-10-25t21-4",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Distribution Play · Walmart Connect\n\nWalmart Connect offers direct brand lift studies to push holiday ad spending deals.\n\nRetailers are getting smarter about sales. Walmart's move here is to remove the brand's risk of betting on their in-app ads. Instead of 'trust us, ads work,' Walmart now says 'run a test, see the lift, then scale.' This is rational. If your company sells through a retailer, ask for this. And if you run DTC, steal the playbook: run a small paid test, measure the lift, show it to your CFO or stakeholder, and unlock bigger budget from finance. The test becomes the permission slip.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/walmart-connect-2026-10-25t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/walmart-connect-2026-10-25t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/walmart-connect-2026-10-25t21-4",
      "chars": 1063,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ SILVER · Distribution Play · Walmart Connect\n\nWalmart Connect offers direct brand lift studies to push holiday ad spending deals.\n\nRetailers are getting smarter about sales. Walmart's move here is to remove the brand's risk of betting on their in-app ads. Instead of 'trust us, ads work,' Walmart now says 'run a test, see the lift, then scale.' This is rational. If your company sells through a retailer, ask for this. And if you run DTC, steal the playbook: run a small paid test, measure the lift, show it to your CFO or stakeholder, and unlock bigger budget from finance. The test becomes the permission slip.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/walmart-connect-2026-10-25t21-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/walmart-connect-2026-10-25t21-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/walmart-connect-2026-10-25t21-4",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Distribution Play · Walmart Connect\n\nWalmart Connect offers direct brand lift studies to push holiday ad spending deals.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/walmart-connect-2026-10-25t21-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Walmart Connect offers direct brand lift studies to push holiday ad spending deals.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAhead of the holiday shopping season, Walmart's sales team is directly approaching brands with on-site brand lift studies to secure ad deals, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the lift study is the sales tool. Walmart is using attribution data to prove ROI before the brand commits. If you sell through a major retailer, ask them to run a lift study on your category during their next promotional window. You get proof of what on-site ads do; they get your budget. The study becomes a lever to negotiate pricing and placement. For DTC brands, this model applies: run a small test ad campaign, measure the lift in sales or email signups, and use that study to unlock a second, larger spend from internal budget holders.\nWhat that means for you: Retailers are getting smarter about sales. Walmart's move here is to remove the brand's risk of betting on their in-app ads. Instead of 'trust us, ads work,' Walmart now says 'run a test, see the lift, then scale.' This is rational. If your company sells through a retailer, ask for this. And if you run DTC, steal the playbook: run a small paid test, measure the lift, show it to your CFO or stakeholder, and unlock bigger budget from finance. The test becomes the permission slip.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}