{
  "slug": "zevia-2026-07-22t00-1",
  "company": "Zevia",
  "headline": "Cardi B partnership marks biggest campaign launch in brand history",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/zevia-2026-07-22t00-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership marks biggest campaign launch in brand history.\n\nThis is the move everyone talks about but almost no brand executes. Most founders scatter budget across dozens of creators hoping something sticks. Zevia went the opposite direction — bet heavy on one voice that moves culture. The reason it works: Cardi's audience doesn't see this as a commercial, they see it as her genuinely endorsing something she uses. That's the permission structure. Your job this week is to audit your audience: who are the three creators they follow *because they trust what those people say* — not because they're famous? Start there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/zevia-2026-07-22t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/zevia-2026-07-22t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/zevia-2026-07-22t00-1",
      "chars": 1102,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership marks biggest campaign launch in brand history.\n\nThis is the move everyone talks about but almost no brand executes. Most founders scatter budget across dozens of creators hoping something sticks. Zevia went the opposite direction — bet heavy on one voice that moves culture. The reason it works: Cardi's audience doesn't see this as a commercial, they see it as her genuinely endorsing something she uses. That's the permission structure. Your job this week is to audit your audience: who are the three creators they follow *because they trust what those people say* — not because they're famous? Start there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/zevia-2026-07-22t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/zevia-2026-07-22t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/zevia-2026-07-22t00-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership marks biggest campaign launch in brand history.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/zevia-2026-07-22t00-1",
      "chars": 249,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Cardi B partnership marks biggest campaign launch in brand history",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nZevia announced its largest campaign to date, tapping Cardi B to deliver authentic messaging around the brand's core positioning, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): one A-list creator who actually aligns with your customer demo is worth more than 50 mid-tier placements because the audience trusts her taste, not just her follower count. Zevia didn't hire Cardi to look pretty holding a can — they hired her to tell her real relationship with the product. Find the one creator your customers already follow for *their opinions* (not their sponsored posts), and let her voice drive the campaign narrative.\nWhat that means for you: This is the move everyone talks about but almost no brand executes. Most founders scatter budget across dozens of creators hoping something sticks. Zevia went the opposite direction — bet heavy on one voice that moves culture. The reason it works: Cardi's audience doesn't see this as a commercial, they see it as her genuinely endorsing something she uses. That's the permission structure. Your job this week is to audit your audience: who are the three creators they follow *because they trust what those people say* — not because they're famous? Start there.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}