{
  "slug": "zevia-2026-07-22t06-1",
  "company": "Zevia",
  "headline": "Cardi B partnership launches Zevia's biggest campaign to date",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/zevia-2026-07-22t06-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership launches Zevia's biggest campaign to date.\n\ninstead of running ads about the product, Zevia hired a personality known for saying what most brands won't. Cardi B's voice IS the product demo. For a physical brand fighting shelf clutter, one credible celebrity saying 'I actually use this' moves more units than a year of carousel ads. Identify ONE creator whose audience overlaps yours, then negotiate a multi-month partnership where they use the product on their own channel—not a one-off sponsored post. The play works because the creator's existing followers trust them more than they trust you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/zevia-2026-07-22t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/zevia-2026-07-22t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/zevia-2026-07-22t06-1",
      "chars": 1088,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership launches Zevia's biggest campaign to date.\n\ninstead of running ads about the product, Zevia hired a personality known for saying what most brands won't. Cardi B's voice IS the product demo. For a physical brand fighting shelf clutter, one credible celebrity saying 'I actually use this' moves more units than a year of carousel ads. Identify ONE creator whose audience overlaps yours, then negotiate a multi-month partnership where they use the product on their own channel—not a one-off sponsored post. The play works because the creator's existing followers trust them more than they trust you.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/zevia-2026-07-22t06-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/zevia-2026-07-22t06-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/zevia-2026-07-22t06-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ DIAMOND · Celebrity influencer campaign · Zevia\n\nCardi B partnership launches Zevia's biggest campaign to date.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/zevia-2026-07-22t06-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Cardi B partnership launches Zevia's biggest campaign to date",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nZevia tapped Cardi B for its largest marketing push, per Marketing Dive, positioning the beverage brand for expanded reach into mainstream consumer consciousness.\nHere's the cool part — the lever almost everyone misses (and you don't have to): instead of running ads about the product, Zevia hired a personality known for saying what most brands won't. Cardi B's voice IS the product demo. For a physical brand fighting shelf clutter, one credible celebrity saying 'I actually use this' moves more units than a year of carousel ads. Identify ONE creator whose audience overlaps yours, then negotiate a multi-month partnership where they use the product on their own channel—not a one-off sponsored post. The play works because the creator's existing followers trust them more than they trust you.\nWhat that means for you: instead of running ads about the product, Zevia hired a personality known for saying what most brands won't. Cardi B's voice IS the product demo. For a physical brand fighting shelf clutter, one credible celebrity saying 'I actually use this' moves more units than a year of carousel ads. Identify ONE creator whose audience overlaps yours, then negotiate a multi-month partnership where they use the product on their own channel—not a one-off sponsored post. The play works because the creator's existing followers trust them more than they trust you.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2129,
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}