{
  "slug": "zevia-2026-07-22t18-4",
  "company": "Zevia",
  "headline": "Cardi B partnership marks biggest campaign in brand history for plant-based soda.",
  "topic": "{Stash Edge — Social Proof Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/zevia-2026-07-22t18-4",
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      "body": "{Stash Edge — Social Proof Play}\n◆ SILVER · Celebrity partnership campaign · Zevia\n\nCardi B partnership marks biggest campaign in brand history for plant-based soda.\n\nThe move most brands miss: they pick celebrities who are already in the category (fitness, wellness, clean eating). Zevia picked someone outside it who has credibility to make it normal. That's smarter. A fitness influencer selling plant-based soda feels like a transaction. Cardi B saying 'I drink this' feels like culture shift. It costs more upfront but it does work traditional influencers can't.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/zevia-2026-07-22t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/zevia-2026-07-22t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/zevia-2026-07-22t18-4",
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      "alt_body": "{Stash Edge — Social Proof Play}\n◆ SILVER · Celebrity partnership campaign · Zevia\n\nCardi B partnership marks biggest campaign in brand history for plant-based soda.\n\nThe move most brands miss: they pick celebrities who are already in the category (fitness, wellness, clean eating). Zevia picked someone outside it who has credibility to make it normal. That's smarter. A fitness influencer selling plant-based soda feels like a transaction. Cardi B saying 'I drink this' feels like culture shift. It costs more upfront but it does work traditional influencers can't.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/zevia-2026-07-22t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/zevia-2026-07-22t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/zevia-2026-07-22t18-4",
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      "body": "{Stash Edge — Social Proof Play}\n◆ SILVER · Celebrity partnership campaign · Zevia\n\nCardi B partnership marks biggest campaign in brand history for plant-based soda.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/zevia-2026-07-22t18-4",
      "chars": 260,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Cardi B partnership marks biggest campaign in brand history for plant-based soda.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nZevia tapped Cardi B for its biggest campaign to date, per Marketing Dive, aiming to reach audiences through real-talk endorsement.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't pick the biggest celebrity—pick the celebrity whose voice already matches what your audience trusts. Cardi B doesn't need to become a health person; she talks real. That realness IS the brand message. Zevia isn't trying to convince fitness influencers; it's trying to make plant-based soda culturally normal. That requires a celebrity voice that already has permission to speak outside the category. Find your category's cultural translator, not your category's biggest name.\nWhat that means for you: The move most brands miss: they pick celebrities who are already in the category (fitness, wellness, clean eating). Zevia picked someone outside it who has credibility to make it normal. That's smarter. A fitness influencer selling plant-based soda feels like a transaction. Cardi B saying 'I drink this' feels like culture shift. It costs more upfront but it does work traditional influencers can't.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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