{
  "slug": "zevia-2026-07-22t21-3",
  "company": "Zevia",
  "headline": "Zevia launches Cardi B campaign, its largest to date.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/zevia-2026-07-22t21-3",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Celebrity partnership campaign · Zevia\n\nZevia launches Cardi B campaign, its largest to date.\n\nZevia is a zero-sugar drink in a category stuffed with paid influencer seeding. The Cardi move signals they are tired of spray-and-pray TikTok. Real talk sells better than reach. If you are a CPG brand, this is permission to spend smaller on one authentic voice rather than wider on a hundred bot accounts.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/zevia-2026-07-22t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/zevia-2026-07-22t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/zevia-2026-07-22t21-3",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Celebrity partnership campaign · Zevia\n\nZevia launches Cardi B campaign, its largest to date.\n\nZevia is a zero-sugar drink in a category stuffed with paid influencer seeding. The Cardi move signals they are tired of spray-and-pray TikTok. Real talk sells better than reach. If you are a CPG brand, this is permission to spend smaller on one authentic voice rather than wider on a hundred bot accounts.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/zevia-2026-07-22t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/zevia-2026-07-22t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/zevia-2026-07-22t21-3",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Celebrity partnership campaign · Zevia\n\nZevia launches Cardi B campaign, its largest to date.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/zevia-2026-07-22t21-3",
      "chars": 233,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Zevia launches Cardi B campaign, its largest to date.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nZevia, the zero-sugar beverage brand, announced its biggest campaign to date featuring Cardi B, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): instead of buying reach, Zevia bought co-creation with someone whose audience already trusts her product opinions. Cardi B's fan base expects honest takes, not reads. Zevia positioned the product inside that frame—real talk, not performance. A small brand can run this: find a micro-creator or local voice in your space whose audience already trusts product recommendation, then co-create messaging instead of paying for a read. The cost is lower, the lift is real.\nWhat that means for you: Zevia is a zero-sugar drink in a category stuffed with paid influencer seeding. The Cardi move signals they are tired of spray-and-pray TikTok. Real talk sells better than reach. If you are a CPG brand, this is permission to spend smaller on one authentic voice rather than wider on a hundred bot accounts.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/zevia-taps-cardi-b-to-serve-up-real-talk-in-biggest-campaign-to-date/825763/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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