Aman founder Vladimir Doronin disclosed plans for a Utah villa property, a luxury tented camp in India, and a Mexico resort during a media briefing that coincided with the formal announcement of Amansanu, a 218-acre ranch resort in Texas Hill Country scheduled to open in 2027. The Utah and India projects lack public timelines. The Mexico property remains unlocated.
The disclosures represent Aman's first acknowledgment of simultaneous development across four geographies in North America since Doronin acquired the brand in 2014 for roughly $358 million. Amansanu will be the company's third U.S. property after locations in Wyoming and New York, and its first designed around equestrian programming rather than mountain or coastal seclusion. The Texas site sits 45 minutes west of Austin near Johnson City, placing it within private-jet range of Dallas, Houston, and San Antonio family offices that have historically favored European or Caribbean escapes.
The Utah villa concept suggests Aman is testing a residential-style product separate from its traditional resort infrastructure. The company has operated standalone villas in Turks and Caicos and the Dominican Republic, but those function as extensions of existing resorts. A standalone Utah villa would compete directly with private-home rental platforms targeting ultra-high-net-worth skiers in Park City and Deer Valley, where winter-season rates for 8,000-square-foot properties approach $15,000 per night during peak weeks. Aman has not specified whether the villa will include dedicated staff or operate on a rental model.
The India camp announcement arrives as Rajasthan's luxury tented-camp category matures. Operators including Sujan, Oberoi, and Taj have spent the past 18 months renovating properties and adding air-conditioned tents with ensuites to justify rates above $1,200 per night. Aman already operates Amanbagh in Rajasthan, a 90-minute drive from Jaipur, where pavilion suites start near $1,800. A tented camp would likely target the October-to-March season when Delhi and Mumbai principals schedule three-to-five-day escapes before Diwali or after year-end. Worth noting: India's luxury hospitality development approvals have accelerated since the government streamlined environmental clearances for projects under 25 acres in 2023.
The Mexico resort remains the least defined of the four projects. Aman has no existing presence in Mexico, where Rosewood, Four Seasons, and Auberge have claimed the Riviera Maya, Los Cabos, and emerging Oaxaca coast markets. If Doronin selects the Pacific coast near Punta Mita or further south in Oaxaca, the property would compete for the 12-to-18 annual visits that West Coast family offices currently split between Punta Mita's established compounds and newer entrants like Susurros del Corazón. A Caribbean-side location near Tulum would place Aman against Rosewood's Mayakoba franchise and the under-construction Bvlgari Resort, both targeting principals seeking closer proximity to Miami.
The expansion signals Aman's shift from a portfolio of 34 properties concentrated in Asia and the Mediterranean toward a North American development phase that began with the $3,500-per-night Amanwana opening in Wyoming's Snake River Valley. The Texas, Utah, India, and Mexico projects suggest Aman is willing to test format variations—ranch resort, standalone villa, tented camp, beachfront compound—rather than replicating a single template. Family offices evaluating the brand's direction should watch for construction timelines on the Utah villa and India camp, both of which would clarify whether Aman intends to open all four properties within a 36-month window or stagger launches across 2027 to 2030.
Doronin has not disclosed total capital allocated to the four-project pipeline, but comparable ultra-luxury developments suggest combined investment north of $800 million if all properties exceed 40 keys. The Texas ranch alone will require infrastructure for equestrian facilities, spa, and dining venues on a site twice the size of Aman's Wyoming property. The company's ability to staff and operate four new North American and India properties while maintaining service standards at existing locations will determine whether the expansion reinforces or dilutes the brand's positioning at the $4,000-per-night threshold.
The next datapoint arrives when Aman files development permits in Utah or announces an India camp location with district-level specificity.
The takeaway
Aman's four-property pipeline tests whether its model survives geographic and format diversification beyond isolated coastal and mountain compounds.
amanultra-luxury hospitalityfamily office travelexperiential real estatevladimir doroninnorth american expansion
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