Aman Opens First U.S. Property in 12 Years—New York, Beverly Hills Queue Behind Texas

Aman Resorts will open its first U.S. property in more than a decade with a ranch retreat in Texas, followed by locations in New York and Beverly Hills. The three-property sequence represents the most aggressive U.S. expansion in the brand's 35-year history and signals a recalibration toward gateway markets after years of prioritizing Southeast Asian and Mediterranean coastlines.

The Texas property will be Aman's first to feature fully serviced stables, allowing guests to explore terrain on horseback. New York and Beverly Hills openings follow, though the company has not disclosed exact timelines or capital commitments. The last Aman property to open in the United States was Amangiri in Utah, which debuted in 2009 and became a reference case for remote luxury real estate appreciation—surrounding land values increased by an estimated 340% over the subsequent decade.

The shift matters because Aman has historically avoided urban density. Of its 34 existing properties, only six operate in cities with populations exceeding 1 million. The New York and Beverly Hills additions suggest the brand now views metropolitan ultra-high-net-worth density as worth the operational complexity. This aligns with a broader pattern: since 2022, six heritage hospitality groups have reversed prior anti-urban strategies, opening or announcing city-center properties after decades of countryside focus. Family offices with legacy hospitality allocations should note that Aman's parent company, Aman Group GmbH, took on an undisclosed equity infusion from Vlad Doronin's OKO Group in 2020, which may be funding the current buildout.

The Texas ranch also introduces a new amenity thesis. Fully serviced stables require 12-18 additional staff per property and carry insurance complexity that most luxury operators avoid. But the move follows increased demand from multigenerational family travelers who want structured activities beyond spa services. Competitors will watch whether Aman can command rate premiums sufficient to justify the operational cost—early indicators from equestrian-forward properties like Brush Creek Ranch in Wyoming suggest a $400-$600 per-night delta is achievable if horse programming is marketed as transformation rather than recreation.

Operators should track construction permitting in Manhattan and Los Angeles over the next six months. Aman's site selection process typically spans 18-24 months, meaning land acquisition for both cities likely occurred in late 2024 or early 2025. If permits appear in Tribeca, the Upper East Side, or Beverly Hills' Golden Triangle, expect pre-opening membership offers targeting family offices by mid-2026. Allocators with hospitality real estate mandates should also monitor whether Aman's parent entity opens these properties as wholly owned or through joint ventures with local development partners—the structure will indicate whether this is expansion or exit preparation.

The Mexico debut mentioned in adjacent reporting adds a fourth vector. Aman has never operated in Latin America, and a simultaneous four-country push represents either unusual confidence or capital pressure. The company's next 24 months will clarify which.