Aman Resorts opened its first Texas property in late 2024, a 10,000-acre ranch-format hotel near the Hill Country that marks the brand's sixth operational site in the United States and the clearest evidence yet that the Singapore-based operator has reversed a two-decade pattern of avoiding domestic exposure. Nightly rates begin at $1,200 in low season, positioning the property above Four Seasons Austin and Miraval but below the state's handful of ultra-private club ranches.
The Texas opening follows a 14-month construction and permitting sprint, unusual speed for an operator known for five-to-seven-year development cycles. Aman has disclosed a North American pipeline of eight additional properties through 2028, including confirmed sites in Florida, Montana, and a second California location beyond the existing Big Sur compound. The company has not broken out capital commitments by region, but filings in three states suggest aggregate project costs near $2 billion, funded through a mix of Vladislav Doronin's private capital and joint-venture structures with sovereign and family-office co-investors.
The shift matters because Aman has historically treated the US as a footnote. Of the brand's 37 operating properties at the end of 2023, only five were in North America, with the majority concentrated in Southeast Asia, Japan, and the Mediterranean. Average revenue per available room at the Asian portfolio runs 22% higher than the US properties, according to analysts at Horwath HTL, a function of longer average stays and ancillary spend on wellness programming. The Texas ranch represents a format shift: Aman is not replicating the pavilion-and-pool template that works in Bhutan or Turkey but instead building what internal documents call "experiential land banks"—low-density properties where the real estate itself, rather than built environment alone, justifies the rate.
For single-family offices and hotel developers, the implication is immediate competition for scarce coastal and mountain parcels in the $10 million-to-$50 million range. Aman's new US team, led by former Rosewood executive Michael Manis, has been quietly approaching landowners in Big Sur-adjacent Carmel Valley, Jackson Hole, and Florida's Panhandle since mid-2023, often offering 20-30% premiums to list price for sites with water rights or conservation easements. That bidding pressure has already pushed acquisition multiples for luxury-zoned land in Montana's Madison Valley from $18,000/acre in early 2023 to $27,000/acre by Q4 2024, per CoStar data.
Operators should watch three follow-on moves. First, whether Aman files for branded-residence approvals at the Texas site by Q2 2025, which would signal a willingness to monetize land value through fractional sales rather than relying solely on room revenue. Second, the brand's approach to Marriott's forthcoming $600 million Ritz-Carlton Reserve development in West Texas, a direct competitor targeting the same ranch-resort buyer at slightly lower rates. Third, the outcome of Aman's ongoing dispute with Jackson Hole's Teton County over density limits, which could set a precedent for ultra-luxury development in conservation-heavy mountain markets.
The Texas property is already 68% booked through April 2025, with an average lead time of 91 days, longer than any US Aman to date. That figure suggests the operator has finally cracked the American market's willingness to plan extended-stay domestic trips at international price points, a threshold other Asian luxury imports have struggled to cross at scale.
The takeaway
Aman's **$2 billion** US pipeline targets land-rich formats at international pricing, pressuring coastal and mountain parcel availability through 2028.
amanhotel developmentluxury real estatetexasultra-luxuryland acquisition
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