Four Seasons has opened bookings for its 2028 Private Jet Experience itineraries, adding six destination sequences to a program that moves roughly 500 ultra-high-net-worth passengers annually through curated land-and-air packages. The expansion arrives three years ahead of departure dates, a booking window the Toronto-based hotel group has maintained since launching the program in 2015 with a single 24-seat Boeing 757.
The 2028 portfolio introduces itineraries spanning 10 to 13 days across routes the company has not previously connected by private air—Bhutan to the Maldives, Patagonia through the Galápagos, Japan's ryokan belt combined with Southeast Asian beach properties. Pricing remains undisclosed but industry sources place per-passenger costs between $135,000 and $165,000 depending on routing and cabin selection. Four Seasons operates the program through a dedicated air-charter partner that provides crew, maintenance, and regulatory compliance while the hotel group controls ground logistics, lodging integration, and experience design.
The extension matters because it confirms demand resilience at the highest spending tier. Competitors including Abercrombie & Kent and TCS World Travel announced 2027 private-jet departures in late 2023 with comparable lead times, but Four Seasons is now the first to market with a 2028 calendar. The move signals confidence that family offices and single-asset wealth holders will commit capital three years forward despite macro uncertainty—a bet supported by recent data from Wealth-X showing UHNW travel allocations increased 11% year-over-year through Q3 2024 while mass-premium segments contracted. The hospitality operator is effectively locking in revenue and occupancy across its property network before competitors finalize their own multi-year air programs.
Four Seasons has also adjusted the program's operational model. The 2028 itineraries include longer ground stays at newly opened properties in Saudi Arabia's AlUla region and Rwanda, markets where the brand has spent the past 18 months building lodging inventory specifically designed for private-jet passengers requiring multi-night stopovers. This represents a shift from the program's original hub-and-spoke approach, which favored established properties in Europe and Asia, toward a hub-creation strategy that uses the jet program to drive occupancy at frontier assets before third-party demand matures. The company has not disclosed fill rates for past seasons, but trade publication reports suggest 2025 and 2026 departures sold out within 90 days of announcement.
Operators and allocators should monitor whether rival hospitality groups follow with extended booking windows, which would indicate industry-wide confidence in long-cycle UHNW spending. Four Seasons typically releases detailed itineraries and pricing 18 to 24 months before departure, meaning full 2028 route maps and cost structures will likely surface by mid-2026. Watch also for secondary-market activity around the 757 platform itself—if Four Seasons adds a second aircraft to meet demand, it would confirm the program has crossed from marketing showcase into standalone profit center.
The 2028 calendar opens before the 2027 season concludes, a scheduling overlap the company has never previously attempted and one that effectively turns the private-jet program into a rolling three-year revenue instrument rather than an annual campaign.