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Virginia's top condo sale proves branded-residence pricing now scales in transit suburbs—de-risking developer inventory and resetting licensing economics for tier-one hospitality flags.
$13.8 million
—the highest-dollar condominium sale in state history
22 miles
west of Washington
2023
and positioned the property as the first JW Marriott-branded…
8,200 square feet
with floor-to-ceiling glass
McWilliams|Ballard closed the entire top floor of JW Marriott Residences Reston Station under terms that reset Virginia's condominium price ceiling. The transaction, led by Sales Director Matt Cummings, converted the 28th story into a single custom residence at a reported $13.8 million—the highest-dollar condominium sale in state history. Comstock Companies, the developer, structured the deal to allow buyer-directed finishes and consolidation of what had been planned as multiple units.
The tower sits at Reston Station, a transit-oriented mixed-use development 22 miles west of Washington, D.C., anchored by Silver Line Metro access. Comstock began pre-sales in 2023 and positioned the property as the first JW Marriott-branded residential project in the Mid-Atlantic. The penthouse portfolio occupies approximately 8,200 square feet, with floor-to-ceiling glass, private elevator entry, and access to hotel-grade concierge, housekeeping, and in-residence dining. Cummings worked directly with the buyer to specify kitchen appliances, bathroom stone, and millwork—a level of customization typically reserved for ground-up construction, not vertical inventory.
The sale matters because it demonstrates that branded-residence pricing power no longer depends on coastal gateway proximity. Reston Station's $1,683-per-square-foot close rivals recent transactions in Miami's Brickell corridor and exceeds the $1,500 median for Northern Virginia's luxury segment by more than 12 percent. For Marriott International, the result validates the JW sub-brand's positioning at the top of its residential licensing hierarchy—above Ritz-Carlton Reserve in some markets—and confirms that affluent buyers will pay premiums for operational continuity: the same housekeeping staff who service hotel rooms can reset a penthouse after a month abroad. For Comstock, the transaction de-risks the remaining 180 units in the tower. Buyers considering mid-floor residences at $2.8 million to $5.1 million now anchor their expectations to a proven top-end comp, compressing time-to-sale for inventory between floors 12 and 24.
Operators and allocators should watch Comstock's construction-loan refinancing timeline. The developer carries a $220 million facility from Wells Fargo and Berkadia, with maturity in Q4 2026. A penthouse close at this magnitude improves loan-to-cost ratios and accelerates principal paydown, potentially unlocking mezz-equity returns 18 months ahead of pro forma. Separately, Marriott has 11 active JW Residences projects under development globally—three in North America—and Reston's per-square-foot performance will inform underwriting at subsequent sites, particularly in secondary transit corridors like Austin's Red Line and Charlotte's Lynx.
Virginia has not seen a condominium transaction above $10 million since 2019, when a McLean estate-style unit closed at $11.2 million. Reston Station's new ceiling arrived without a recession, without distress, and in a suburb most institutional investors still classify as tertiary.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
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This trade runs on hands, not desks. Imprint manufacturing & Komori heritage press through approved vendors · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
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