Comstock and McWilliams|Ballard closed a top-floor residence at JW Marriott Residences Reston Station for an undisclosed sum reported to exceed $11.8 million, establishing a new price record for condominium transactions in Virginia. The sale occupies the entire 28th floor of the mixed-use tower in Reston, a planned community 23 miles west of Washington, D.C., and marks the first time a Marriott International-branded residential product has commanded eight-figure pricing in a secondary East Coast market.
Matt Cummings, Sales Director at McWilliams|Ballard, led the transaction. The residence was custom-configured for the buyer, a detail that suggests bespoke finishes and floor-plan modifications beyond the tower's standard 3,200–5,800 square-foot inventory. JW Marriott Residences Reston Station launched sales in 2023 and delivered its first occupancies in late 2025, part of a $1.2 billion master-planned development anchored by a Metrorail station on the Silver Line extension. The tower includes 150 residences above a 320-room JW Marriott hotel, with lobby-level retail and direct Metro access.
The pricing matters because it demonstrates how hospitality brands with operational credibility can reset valuation expectations in markets that historically capped luxury condominiums below $5 million. Reston Station benefits from Metro connectivity, but its median household income of $137,000 and distance from federal employment centers make it a tertiary luxury submarket by Washington standards. The fact that a buyer underwrote $11.8 million for a JW Marriott–flagged unit in this context suggests that brand equity and service infrastructure now carry enough weight to overcome location constraints that would have disqualified similar pricing five years ago. Developers watching this transaction will note that Marriott's residential platform delivered premium capture in a setting where legacy luxury brands—Four Seasons, Mandarin Oriental—have historically declined to enter.
Operators and allocators should monitor whether Comstock and McWilliams|Ballard convert additional top-floor inventory at comparable pricing within the next 90–120 days. The tower has six penthouses remaining, and a second transaction above $10 million would confirm sustained demand rather than a one-off outlier. Separately, Marriott International has 18 branded-residence projects in North American development pipelines as of Q4 2025, including JW Marriott–flagged towers in Austin and Nashville. If Reston's pricing holds, those projects will reprice their pro formas, likely adding 12–18% to projected sellout revenues and shifting underwriting assumptions for secondary-market hospitality-branded product across the segment.
The buyer's identity remains undisclosed, but the custom-configuration timeline implies a contract signed 9–14 months before delivery, meaning the transaction was negotiated during a period when 30-year fixed mortgage rates averaged 6.8% and luxury-condo absorption rates were contracting in coastal markets.