Comstock Holdings and broker McWilliams|Ballard announced a $75 million-plus single-transaction sale occupying the entire 28th floor of JW Marriott Residences Reston Station, marking the largest condominium sale in Virginia history. The custom-configured penthouse spans the full footprint of the tower, located 18 miles west of Washington Dulles International Airport in Reston Town Center. Sales director Matt Cummings led the transaction. The buyer remains undisclosed.
The JW Marriott Residences tower, a 28-story mixed-use development, pairs 250 hotel rooms with 225 branded-residence units. Comstock Holdings broke ground on the project in 2019 as part of Reston Station, a 4.5-million-square-foot master-planned district anchored by direct access to the Washington Metro Silver Line. Unit pricing across the building ranges from $800,000 to $6 million for standard configurations. The full-floor penthouse transaction represents a bespoke assembly negotiated outside the original unit grid. McWilliams|Ballard has handled sales at the tower since project launch, moving 180 units to date. Comstock projects full sellout by mid-2026.
The transaction matters for three reasons. First, it confirms that ultra-high-net-worth buyers will pay top-floor premiums in secondary Metro markets when hotel-brand operations and transit infrastructure converge. Reston Station sits directly above a Metro stop opened in 2014, delivering 40-minute rail access to downtown Washington. Second, the $75 million price point—nearly 13 times the tower's median unit price—establishes a new ceiling for Virginia branded-residence valuations and will recalibrate comparable-sales data for competing Northern Virginia projects in Tysons Corner and Arlington. Third, the deal validates Comstock's pivot toward luxury branded hospitality after years of mid-market office and multifamily development. Comstock now holds partnership agreements with Marriott for three additional branded-residence towers in the Washington region, each anchored by Metro access and slated for 2026-2028 delivery.
The buyer profile remains speculative but likely fits one of two categories: a family office acquiring a trophy asset for multi-generational use, or a private-equity principal securing a tax-advantaged personal-use property within helicopter range of Washington. The custom build-out suggests occupancy intent rather than speculative hold. Hotel-branded residences offer operational simplicity for absentee owners—housekeeping, concierge, and rental-pool participation under the JW Marriott flag—making them attractive to allocators who avoid direct property management.
Watch for Comstock to announce similar top-floor assemblies at its two other Northern Virginia Marriott projects before year-end 2025. The company has hinted at an additional $200 million in branded-residence inventory under contract across its pipeline. Separately, competing developers in Tysons Corner—less than 10 miles east—are expected to adjust floor-plan pricing and penthouse configurations in response to the Reston transaction. McWilliams|Ballard, which holds exclusive sales rights on six Washington-area branded towers, will likely push pricing ceilings higher at buildings still in presale. Northern Virginia's branded-residence inventory sits at roughly 1,200 units across eight towers, with another 900 units expected to enter the market by 2027.
Marriott now counts 140 JW-branded residence projects globally, with 40 in the Americas. The Reston transaction represents the third $50 million-plus single-buyer deal in the JW Residences portfolio since 2022, following Miami and Los Angeles assemblies. Full-floor configurations remain rare—fewer than 15 JW towers globally offer them—and Marriott's design standards typically restrict custom alterations. The Reston approval suggests the brand is willing to flex build-out rules when transaction size justifies it.