Miroma Group closed its acquisition of Ad Results Media, the London-based agency network's first U.S. agency purchase. Deal terms remain undisclosed. The move plants Miroma's performance-marketing capabilities directly inside the world's largest advertising market after years of European consolidation.

Ad Results Media operates from offices in New York and Los Angeles, specializing in direct-response media buying and programmatic execution for consumer brands. The agency reported $47 million in billings for 2023 across retail, DTC, and consumer packaged goods verticals. Miroma's existing portfolio includes creative shops in London, Paris, and Amsterdam, none with meaningful U.S. revenue prior to this transaction. The combined entity now controls roughly $180 million in annual billings, 26 percent of which sits in North America.

This matters because European holding groups have spent three years watching U.S. performance budgets migrate from brand-awareness campaigns into programmatic and affiliate channels. Miroma's leadership acknowledged in earnings calls that 62 percent of luxury-adjacent consumer brands now allocate more than half their media spend to performance channels, a structural shift that disadvantages creative-led agencies without buying infrastructure. Ad Results Media brings verified programmatic partnerships with Google, Meta, and The Trade Desk, plus existing client relationships with three brands generating more than $500 million in annual revenue each.

The integration timeline runs through Q2 2025. Miroma plans to retain Ad Results Media's 34-person New York office intact while folding its creative-services division into Miroma's Amsterdam studio. Cross-selling starts in March, with Ad Results Media's programmatic stack offered to Miroma's 18 European clients, most of which currently lack in-house performance capabilities. The London parent company also gains access to U.S. venture-backed DTC brands, a client category it has pursued without success since 2021.

Operators should track Miroma's Q1 2025 earnings for integration costs and client-retention figures. Ad Results Media's three largest accounts come up for review between April and June 2025, a window that will reveal whether Miroma's creative pedigree retains performance-focused clients accustomed to margin-thin media execution. Allocators watching European agency roll-ups should note that this marks the first sub-$50 million U.S. acquisition by a London-based independent since WPP divested AKQA's New York office in 2023.

Miroma's U.S. billings now exceed its French operations for the first time. The company has $22 million in unallocated acquisition capital remaining from its Series C close in September 2024.