ONAR completed its acquisition of Advertise Purple, adding $17.1 million in annual revenue and $4.4 million in net income to the combined entity. The transaction marks the largest in company history and doubles ONAR's revenue base in a single move.
Advertise Purple generated approximately $6.6 million in adjusted EBITDA during fiscal year 2025. The acquired business operates Bloom, a proprietary data and analytics platform tracking more than 111 million consumer profiles. The platform's infrastructure now sits inside ONAR's operating structure, giving the agency access to performance attribution capabilities it previously lacked. The deal closed without disclosed cash consideration structure, suggesting either equity-heavy terms or earnout provisions tied to retention metrics.
The acquisition matters because it represents the next stage of digital agency roll-up economics. ONAR is not buying client relationships or creative talent—it is buying data infrastructure that can be applied across multiple client verticals. The 111 million profiles inside Bloom provide targeting and measurement capabilities that luxury brands increasingly require as third-party cookie deprecation continues. Performance agencies with proprietary data platforms command higher multiples than creative shops with volatile client concentration. ONAR is repositioning itself as a data-enabled performance business rather than a services firm.
The $6.6 million EBITDA figure suggests Advertise Purple operated at roughly 39% EBITDA margins, well above the 15-20% range typical for digital agencies without platform leverage. That margin profile indicates either significant platform licensing revenue or a highly efficient client service model with minimal overhead. Either scenario is attractive to consolidators looking to improve blended margins across acquired entities. The combined pro forma revenue base now provides ONAR with sufficient scale to pursue larger brand clients and compete for RFPs previously inaccessible at its prior revenue level.
Operators should watch for client retention announcements within 90 days, as post-acquisition attrition typically surfaces in the first quarter. Platform integration timelines will signal whether ONAR plans to roll Bloom out across existing clients or operate Advertise Purple as a standalone unit. Any announcements regarding additional platform acquisitions or technology partnerships in the next six months would indicate ONAR is building a data-enabled agency network rather than simply consolidating revenue. Margin guidance for the combined entity will clarify whether ONAR can maintain Advertise Purple's 39% EBITDA profile or if integration costs compress near-term profitability.
The 111 million profiles inside Bloom are now an asset on ONAR's balance sheet, and every luxury brand CMO evaluating performance partners will need to understand what targeting precision that data infrastructure actually delivers.
The takeaway
ONAR doubled revenue via $17.1M Advertise Purple acquisition, gaining 111M-profile analytics platform at 39% EBITDA margins.
Editorial & Disclosure Notice: This article was written with artificial intelligence from public sources and is published without individual human review. Artificial intelligence and other digital tools are also used for research, analysis, editing, formatting, and production. Errors, omissions, outdated information, or inaccuracies may occur. References to companies, brands, products, services, organizations, or individuals are for informational and editorial purposes and do not imply endorsement, sponsorship, affiliation, partnership, or approval unless expressly stated. All trademarks and other intellectual property remain the property of their respective owners. Opinions, analysis, estimates, and commentary are informational only and should not be construed as financial, investment, legal, tax, medical, procurement, or other professional advice. Information may be corrected, clarified, or updated after publication. Corrections or removal requests: jenny@pops4.com.
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