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Markets Edge · Intelligence Desk PAPPY 23
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Goldman Sachs (Advisory)
STEEL · July 6, 2026
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PAPPY 23 · July 6, 2026

Goldman survey shows family offices preparing $140bn+ rotation into risk assets

Cash drag at single-family offices reaches highest level since 2020 as allocators signal rotation into private equity and alternatives.

Source Financial Advisor Magazine ↗ Edgar’s SEC Data profile {Actuarial Version}Goldman Sachs →

Goldman Sachs family office research desk published findings this week showing global single-family offices hold cash at 16.7% of AUM, the highest weighting since March 2020, while 72% of respondents signal intent to increase risk asset exposure over the next twelve months. The survey covered 166 family offices managing aggregate assets above $850bn, representing roughly 11% of the estimated $7.7tn single-family office universe.

The rotation appears structural rather than tactical. Goldman's survey shows family offices reduced public equity exposure to 29% of portfolios from 32% two years prior, while private equity climbed to 22% from 19%. Real estate held steady at 13%. The cash build occurred during 2023-2024 rate cycles, when treasury bills yielded 4.8% to 5.3% without duration risk. That trade is exhausted. The Federal Reserve's December dot plot now prices front-end yields at 3.9% by December 2025, removing 140 basis points of carry that justified defensive positioning.

What matters for allocators: this is patient capital declaring the dislocation over. Family offices operate without quarterly redemption pressures or ERISA constraints. When this cohort shifts allocation intent, the move plays out over 18 to 36 months, not quarters. Goldman's prior survey work shows family office allocation shifts precede broader institutional flows by two to four quarters. The 2019 survey showed early private credit accumulation at 8% of portfolios; that asset class now sits at 11%, and the broader institutional market followed 24 months later. The current survey shows 41% of family offices plan to increase private equity exposure and 38% target higher alternative allocations. That signals $110bn to $140bn in deployment if the median office moves allocation weights by 200 to 250 basis points over two years.

The timing aligns with private market clearing mechanisms finally functioning. Secondary transaction volume in private equity reached $142bn in 2024, per Jefferies data, the highest since 2021. Continuation funds and GP-led restructures provided liquidity that was absent in 2022-2023. Family offices that stayed liquid can now access vintages at 12% to 15% net IRR hurdles, versus 18% to 22% pro formas that prevailed in 2021. The denominator effect that paralyzed allocators has reversed. Public equity valuations rising 23% in 2024 mechanically reduced private asset overweights without forced selling.

Operators and allocators should track three follow-on signals over the next four to six months. First, private equity fundraising data from Preqin and PitchBook in Q1 2025 will show whether family office survey intent converts to actual capital calls. Second, family office direct co-investment activity, which represents 60% to 70% of their private equity allocation method per Goldman, will appear in disclosed deal terms on transactions above $500mm equity. Third, watch credit spread tightening in the broadly syndicated loan market; family offices moving into private credit pull liquidity from competing fixed income, and BSL spreads currently at +340bp over SOFR will compress toward +290bp if the rotation accelerates.

Goldman's family office franchise manages relationships representing $220bn of the surveyed pool, giving the dataset selection bias toward their own client base, but the directional signal remains valid. The firm's private wealth division reported $180bn in net new assets during 2024, with family office clients contributing 38% of flows. That internal data confirms the survey work.

The takeaway
Family offices signal $140bn rotation from cash into private equity and alternatives as treasury carry trade exhausts and secondary markets clear.
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