The United States and European rosters for the 2026 Solheim Cup finalized this week, putting 12 players per side on record for the September matches at Bernardus Golf in Cromvoirt, Netherlands. Nelly Korda heads the American squad. Charley Hull anchors Europe. Both selections arrived without surprise—Korda holds the world No. 1 ranking, Hull sits at No. 7—but the roster completions trigger commercial deadlines that matter more than the names themselves.
The U.S. team includes six automatic qualifiers through points accumulated since the 2024 edition, plus six captain's picks announced Monday. Europe follows the same structure: six automatic, six discretionary. Captain Suzann Pettersen made her final European selections after watching Hull post top-ten finishes in four of her last five starts. U.S. captain Stacy Lewis used five of her six picks on players ranked inside the world's top 30, leaving one slot for a developmental selection that has drawn quiet criticism in agent circles for bypassing a Tour winner with stronger recent form.
Roster announcements set 90-day activation windows for apparel partners and equipment manufacturers who negotiated Solheim-specific rights. Titleist, Callaway, and TaylorMade each have three or more rostered players wearing their marks, which converts to on-course impressions valued between $800,000 and $1.2 million per brand across broadcast and digital during the three-day event. Adidas holds U.S. team apparel rights through 2028 under a deal signed in 2023; the company will debut a new women's golf line in August, timed to the final warm-up events before the Cup. European team kit comes from Ping, which extended its partnership through 2030 last year at undisclosed terms that people familiar with the agreement say include performance bonuses tied to total made putts during matches.
The roster lock also starts the clock on hospitality builds. The LPGA and Ladies European Tour co-sanction the event, splitting gate and hospitality revenue. Bernardus Golf will add temporary structures for 4,500 daily spectators, a 40% increase over the 2024 venue capacity at Robert Trent Jones Golf Club in Virginia. Hospitality packages for the Netherlands event sold out in 11 days after going on sale in March, compared to 47 days for the previous U.S. edition. The difference reflects European demand and proximity—Amsterdam Schiphol sits 65 kilometers north—but also signals sponsor interest in women's team golf as a format. Rolex, which title-sponsors five LPGA events, purchased a hospitality block at Bernardus that will host 120 clients across all three days.
Korda's presence matters for U.S. broadcast math. NBC holds American rights and will carry all 12 matches across Golf Channel and Peacock. Korda appeared in 83% of U.S. matches during the 2024 Cup, the highest playing rate for any American in the last three editions. Her pairing decisions—made by Lewis in consultation with players—will determine whether NBC can guarantee advertisers her presence in the Saturday afternoon foursomes window, which historically draws the largest same-day audience. Hull's role is similar for Sky Sports, which holds UK rights and will use her in marketing pushes starting in July.
Watch for assistant captain announcements in the next four weeks. Both Lewis and Pettersen will name three assistants each, and those selections often preview future captaincy appointments. The 2028 Cup will be held at Inverness Club in Ohio; Lewis is widely expected to return, but European captaincy remains open. Also watch uniform reveals in early August—Adidas and Ping both plan launch events with rostered players, and those appearances will include sponsor executives previewing 2027 apparel collaborations.
The first official team practice round is scheduled for September 9, four days before opening matches. Equipment staff will be on-site 10 days earlier.
The takeaway
Roster completions start 90-day sponsor activation windows worth $800K–$1.2M per brand and lock broadcast pairing math for September.
Want the 60-second program for your specific event?
Enter your event and email — we build it and send the branded proposal before lunch. No obligation.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.