Toto Wolff sold a portion of his 33% stake in the Mercedes-AMG Petronas Formula One team to George Kurtz, founder and CEO of CrowdStrike, in a transaction announced Tuesday. Mercedes did not disclose the size of Kurtz's new holding, but two people familiar with the structure said Wolff retains operational control and the largest individual stake. The deal values the team at roughly $3.5 billion, according to one Formula One investment banker who reviewed recent team valuations. Kurtz, worth $8.3 billion per Forbes real-time data, joins Mercedes as Ineos continues to hold its 33% stake alongside the Wolff and Mercedes-Benz parent holdings.
The Wolff-Kurtz transaction lands weeks after McLaren Group announced a restructure that separated its Formula One and automotive divisions, installed Bahrain's Mumtalakat sovereign wealth fund as majority owner of the racing entity, and positioned CEO Zak Brown to absorb what one team adviser called "the remaining complexity." Brown told the Financial Times last week that increasing ownership overlap between teams—an implicit reference to Red Bull's dual-team structure—threatens competitive integrity. That same week, Red Bull's parent company issued an internal memo confirming Christian Horner's contract extension through 2026 and clarifying governance lines between Red Bull Racing and AlphaTauri, now rebranded as Visa Cash App RB. The memo, seen by Autosport, followed months of speculation around Horner's control after Thai billionaire Chalerm Yoovidhya's estate restructured its 51% holding in Red Bull GmbH.
Three ownership moves in six weeks signal a capital cycle Formula One has not seen since Liberty Media's $4.4 billion acquisition in 2017. The sport's enterprise value has tripled since then, driven by the U.S. market expansion, the Las Vegas Grand Prix debut, and the cost cap's enforcement tightening cash flow predictability. Family offices and tech founders now circle teams the way they once circled NBA franchises. Kurtz's entry follows McLaren investor MSP Sports Capital's $320 million commitment in 2020 and Otro Capital's minority stake in Williams Racing last year. One allocator at a New York family office sizing Formula One exposures said the Wolff-Kurtz deal "cleans up the succession question" at Mercedes while creating a liquid exit reference point for future stakes. Wolff, 52, has led the team since 2013 and delivered eight consecutive constructors' titles. His decision to take chips off the table now, ahead of the 2026 engine regulations reset, suggests he sees valuation peak ahead of technical uncertainty.
McLaren's restructure carries a different risk profile. Mumtalakat, which has held a stake since 2007, now consolidates control just as the team competes for its first constructors' title since 1998. Separating the F1 operation from McLaren Automotive allows the racing team to raise capital without tangling with automotive debt, but it also isolates Brown's operation from the road-car brand's $1.5 billion annual revenue cushion. Brown's public warning about Red Bull's two-team setup reflects McLaren's strategic position: the team sits fourth in commercial revenue, lacks a works engine partner beyond 2025, and must convince sponsors that its current form—second in the 2024 standings—justifies a valuation that exceeds Williams' $1 billion reference. Meanwhile, Horner's governance clarification at Red Bull ties less to capital structure than to internal power dynamics after the Thai ownership estate settled a messy succession following Dietrich Mateschitz's death in 2022. Horner's extension shores up technical continuity around Max Verstappen's contract, which runs through 2028 with performance clauses tied to team competitiveness.
The three moves converge on the same calendar window: the 2026 engine regulations take effect in 16 months, and teams must finalize power unit partnerships by mid-2025. Mercedes will supply McLaren, Williams, and its own works team under the new rules. Red Bull Powertrains debuts its Ford-backed engine the same year, ending the team's Renault and Honda dependencies. The valuation window for new capital closes when those engines hit the track and expose which teams guessed correctly on the formula. Kurtz's entry now, Mumtalakat's restructure now, and Horner's governance clarity now all reflect the same bet: that Formula One's next growth leg comes from U.S. broadcast rights, not from the European television contracts that expire in 2025.
Watch for additional minority stake sales at Alpine and Alfa Romeo (now Stake F1 Team Kick Sauber) by the Las Vegas Grand Prix in November. Both teams have fielded inquiries from private equity groups in the past six months, according to two sources who advise on sports transactions. Audi's 2026 takeover of Sauber creates a natural exit for current stakeholders before the works integration begins. Alpine remains under Renault Group ownership, but the French automaker's broader restructuring leaves the F1 program exposed if results do not improve. The Wolff-Kurtz transaction provides a pricing reference that did not exist before: take 33% of $3.5 billion, discount for minority control, and you have the floor. That number now sits in every pitch deck circulating through family offices in Austin, Miami, and Los Angeles.
Kurtz attended the CrowdStrike booth at the Monaco Grand Prix in May, standing next to Mercedes trackside sponsor signage and speaking with Wolff for 20 minutes, according to a paddock photographer who posted the image on LinkedIn. The deal likely closed weeks later, meaning the announcement was timed for the post-summer break news cycle when team valuations reset ahead of the final eight races. Wolff told German media he remains "fully committed" to Mercedes through the 2026 regulations and beyond. That phrasing suggests Kurtz's entry is structural, not a prelude to Wolff's exit, but it also opens the door for additional liquidity events if the team's valuation continues upward. Mercedes-Benz's parent company maintains the largest stake and final say on long-term strategy, but Kurtz's capital gives Wolff flexibility to sell more tranches without triggering control concerns.
The broader signal is that Formula One ownership now trades like private equity real estate: hold for the regulation cycle, take profits when capital flows in, reload when the next growth driver appears. The 2026 engine rules are the next driver. The teams moving now are the ones who think they have already priced it in.