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Iowa bets **$150,000-plus** on Manning's architect to fix an offense that ranked **129th** nationally, giving Ferentz succession cover while Lester's seat warms.
84-year-old
NFL architect who called plays for Peyton Manning's
2006
Super Bowl season
2012
when the Hawkeyes ranked
123rd
nationally in scoring offense—a finish they've matched or exceeded…
Iowa announced Tom Moore as offensive consultant Friday, installing the 84-year-old NFL architect who called plays for Peyton Manning's 2006 Super Bowl season. Moore's hire marks the first external offensive voice inside Kirk Ferentz's program since 2012, when the Hawkeyes ranked 123rd nationally in scoring offense—a finish they've matched or exceeded in three of the last five seasons.
Moore spent 33 years in NFL coaching boxes, including 14 seasons coordinating Indianapolis' offense and three years shaping the Arizona Cardinals' attack through 2015. He last held a public coaching role with the Detroit Lions' quality control staff in 2018 and has worked privately with quarterbacks since. Iowa scored 17.2 points per game in 2024, ranking 129th among 133 FBS programs. The Hawkeyes managed 254 total yards against UCLA in the Foster Farms Bowl, the program's lowest output in a bowl game since 1986.
The hire answers donor pressure that began building after Iowa's 20-13 loss to Nebraska ended the regular season. Two prominent Iowa City business families—names familiar from Kinnick Stadium suites—requested meetings with athletic director Beth Goetz in early December, according to a person briefed on the conversations. The ask: explain why a program generating $110 million annually in football revenue produces offenses that rank below MAC programs. Moore's salary was not disclosed; Iowa classifies consultant roles under "support staff" budget lines that totaled $4.8 million last fiscal year. Moore's arrangement likely falls in the $150,000–$250,000 range based on comparable FBS consultant deals, a rounding error against Ferentz's $7 million annual pay.
Moore's arrival shifts the internal calculus for offensive coordinator Tim Lester, hired 11 months ago from Western Michigan. Lester's Broncos averaged 32.1 points per game in 2023; his Iowa offense managed 17.2 in 2024, a 46% drop that represents the largest year-over-year decline for any Power Five coordinator with the same roster talent composite. Moore will not call plays or recruit—NCAA rules cap on-field staff at 10—but his film-room presence creates a second evaluative layer above Lester. The dynamic resembles Nebraska's 2023 structure when Mickey Joseph remained on staff after Matt Rhule's staff takeover, an arrangement that lasted eight weeks before Joseph's resignation.
The Moore hire also functions as Ferentz succession insurance. The head coach turns 70 in August and holds a contract through 2029, but Iowa's offensive stagnation threatens his departure timeline. Ferentz's son Brian was removed as offensive coordinator after the 2022 season, a move that cost Kirk significant internal capital. Bringing Moore aboard—a coach who coordinated Peyton Manning to 49 touchdowns in 2004—buys Ferentz credibility with the donor base that funds Iowa's $75 million football facility debt service.
Watch for Moore's first visible impact during spring practice, which begins March 4. Iowa returns quarterback Cade McNamara, who completed 58.7% of passes in 2024, and four offensive line starters. The Hawkeyes open 2025 at home against Missouri State, then travel to Iowa State for the Cy-Hawk game September 13—a contest that drew 4.1 million viewers last year and represents the program's highest-leverage regular-season showcase. Lester's contract runs through 2027 with no disclosed buyout terms, suggesting Iowa structured the deal with early-exit flexibility if Moore's influence fails to produce statistical improvement by midseason.
Moore's last public coaching appearance came at Detroit's training camp in 2018, where he wore orthopedic sneakers and carried a three-ring binder labeled "Peyton 03-09." That binder now sits in an Iowa City office, 40 miles from the cornfields that surround Kinnick Stadium, where 69,250 fans will watch whether an octogenarian's NFL playbook translates to a program that hasn't cracked 25 points per game since 2020.
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