Jordyn Woods attended a New York Fashion Week afterparty in a black lace dress, with Knicks center Karl-Anthony Towns photographed alongside her at multiple NYFW events. The appearance marks Woods' continued positioning at the intersection of NBA visibility and fashion commerce, a lane she's occupied since exiting the Kardashian orbit in 2019.
Woods has 35.6 million Instagram followers and runs her own activewear line, SECNDNTURE, launched in 2020. Towns signed a four-year, $224 million extension with Minnesota in 2022 before his February 2024 trade to New York placed him in the league's largest media market. The couple went public in September 2020. Woods now attends Knicks home games courtside, a Madison Square Garden sight line worth approximately $3,500 per seat per game and exponentially more in brand exposure during nationally televised windows.
The NYFW circuit offers different math than tunnel arrivals. Fashion week appearances generate immediate social engagement—Woods' posts from the week exceeded 500,000 likes each—but the real value accrues in brand relationship development. Designers and luxury houses track which influencers attend which shows, who sits front row, who gets invited to afterparties restricted to 80 people in a SoHo loft. Woods wore Mugler earlier in the week; the lace dress has not yet been attributed, which means she either borrowed it off-calendar or it's part of a forthcoming collaboration announcement. That ambiguity is itself a signal.
Towns' presence is the quiet tell. Male athletes historically treat fashion week as optional unless contractually obligated or courting a heritage house endorsement. His attendance suggests joint brand architecture: Woods leveraging his NBA platform, Towns accessing her fashion network and 35 million followers who skew female and younger than his core basketball audience. It's the same playbook Ciara ran with Russell Wilson, Ayesha Curry attempted with Steph, and Savannah James executes without needing the spotlight. The difference is scale and timing—Woods already had the audience before the relationship, and Towns just landed in the market where fashion and sports money intersect most cleanly.
Woods has appeared in campaigns for Mielle Organics, PrettyLittleThing, and Easilocks. She signed with The Shade Room's management division in 2023, a move that telegraphs a shift from influencer deals to equity stakes and licensing plays. SECNDNTURE's distribution is still primarily direct-to-consumer, which means there's room to move into wholesale or take a strategic investment from a larger activewear group. The coupling with Towns accelerates that timeline. Brands looking to reach Black women aged 18-34 can now access both the fashion credibility and the NBA adjacency in one negotiation.
Watch for Woods at Knicks playoff games this spring, assuming New York makes the postseason. Her courtside wardrobe will be parsed by the same fashion accounts that cover NYFW. Also watch for any SECNDNTURE wholesale announcements before the end of Q2—NYFW is where those conversations start, even if the press release doesn't drop until summer. Towns' next sneaker deal is up for renewal in 2025; if Woods appears in any of that campaign imagery, the joint-brand thesis will be confirmed.
The lace dress will be identified by tomorrow. The brand that dressed her will post the tag. Then the real work begins.