Sports Edge · Huang GoodmanVirginia Beach · Atlantic coast · since 1997
On the wire
Sports Edge · Intelligence Desk PAPPY 23

Dodgers Name Alex Anthopoulos Baseball Operations VP Alongside Zaidi

Toronto's former front-office executive joins Los Angeles in dual-VP structure before 2025 payroll decisions.

Published August 12, 2026 Source Fox Sports From the chopped neck
Subject on the desk
Los Angeles Dodgers
STEEL · August 12, 2026
SEARCH THE CATALOG 70,000 imprint-ready products · 200+ authorized brands · ASI #217876 Jenny Huang Goodman — open your Brand Room
Jenny Huang Goodman
Principal · ASI #217876 · Since 1997
One vendor pick erased a billion in brand value in a week. The board found out who signed it. More vendor reckonings in the House Edge →
PAPPY 23 · August 12, 2026

Dodgers Name Alex Anthopoulos Baseball Operations VP Alongside Zaidi

Toronto's former front-office executive joins Los Angeles in dual-VP structure before 2025 payroll decisions.

The Los Angeles Dodgers hired Alex Anthopoulos as vice president of baseball operations, installing him alongside GM Farhan Zaidi in a shared command structure. The move imports Toronto's former architect into a front office already carrying $237M in competitive balance tax obligations and a winter that will test whether dual decision-makers accelerate moves or slow them.

Anthopoulos arrives from the Blue Jays organization, where he spent seven seasons building a roster that reached consecutive ALCS appearances in 2015-16 before ownership declined to extend him. He constructed that core around $82M in pre-arbitration talent — Marcus Stroman, Aaron Sanchez, Roberto Osuna — and timed free-agent additions (Russell Martin, $82M over five years) to match competitive windows. The Dodgers' window is open now: 106 wins in 2024, a playoff payroll north of $290M when deferred salary is included, and exactly nine months until Cody Bellinger can opt out of his $27.5M player option.

The dual-VP model is unusual in baseball operations. Zaidi has held sole GM authority since November 2014, reporting directly to president of baseball operations Andrew Friedman. Anthopoulos now shares that title without a defined portfolio split. Teams that have tried parallel structures — the Yankees with Brian Cashman and Gene Michael in the late 1990s, the Red Sox with Theo Epstein and Jed Hoyer before Hoyer's departure — typically resolve them within 18 months through promotion, departure, or revised reporting lines. The Dodgers are betting two analytically fluent Canadians can operate without territorial friction.

What matters for sponsors and allocators is execution speed. The Dodgers have $68M in expiring contracts this winter, including closer Kenley Jansen ($20M) and utility man Chris Taylor ($13M). They need to replace Justin Turner's 141 games at third base and decide whether to extend Walker Buehler before his final arbitration year. Anthopoulos has a track record of moving quickly: he acquired Troy Tulowitzki 72 hours before the 2015 trade deadline and signed Hyun-jin Ryu to a $36M extension in Spring Training 2013 when Ryu had 11 career MLB starts. If the dual-VP model slows that tempo — every deal requiring two sign-offs instead of one — the Dodgers risk losing marginal-gain windows in a division where San Diego just committed $340M to Xander Bogaerts and the Giants are expected to deploy $45M in remaining luxury-tax space.

The hire also signals the Dodgers' succession planning around Friedman, who has been courted by ownership groups sizing NBA and MLB expansion plays. Anthopoulos is 46; Zaidi is 47. One of them will likely inherit the president's chair when Friedman exits, and this winter is the audition. The league's GM meetings are November 6-9 in Las Vegas, where the Dodgers historically table their first serious trade offers. Watch whether Anthopoulos or Zaidi leads those conversations, and whether agents start routing proposals to one VP instead of both.

The Dodgers open Spring Training on February 14, which gives the front office 97 days to reconstruct the roster's middle tier. The decision-making structure will either accelerate that timeline or introduce a veto layer the organization hasn't carried in a decade.

The takeaway
Dual-VP model imports Toronto's tempo into a Dodgers front office facing $68M in winter decisions and unstated succession questions.
Want the 60-second program for your specific event?
Enter your event and email — we build it and send the branded proposal before lunch. No obligation.
Already planning? → dashboard.pops4.com · Query via AI agent → mcp.pops4.com/mcp · Book a call → 15 minutes with Jenny
dodgersfront officeanthopouloszaidimlbsuccession
Brand your brand — for real
70,000 products · virtual proof in 60 seconds · no platform fee · imprinted since 1997
Huang Goodman · cradle-to-grave branded identity infrastructure
One house behind your brand.
The branded-identity layer Chiefs of Staff and heritage CMOs route through — your name imprinted on real authorized stock, your pick of 200+ brands and 70,000 products, shipped from one accountable house. Nine editorial desks publish the intelligence those operators read before they sign.
200+authorized brands
70,000products · virtual proof on each
9 deskspublishing daily
1997one house, since
70,000 SKUs · virtual proof in 60 seconds · no platform fee · blind-shipped · ASI #217876
Your next customer won't visit your website. Their AI will.
AI assistants have quietly taken over the first step of buying — they answer from catalogs they can read and shortlist whoever can actually ship. Two questions now decide whether you exist to that buyer: can a machine read your catalog, and can you fulfill the order. Most brands fail one or both and never find out why the orders went elsewhere. The winners of this shift aren't the loudest. They're the most readable. Build for the machine that's about to do the shopping.
24AI workers live
70,000MCP-queryable SKUs
700+branded videos shipped
24/7concierge coverage
Built by the craft floor — apparel, media, packaging, and secure print.
This trade runs on hands, not desks. Imprint manufacturing & Komori Press · Canon high-speed secure-media operations is a craft floor — genuine Six Sigma discipline applied to ink, thread, foil, and registration, where a hundredth of an inch is the difference between a brand that reads serious and one that reads cheap. POPS4 is built by exactly those operators: independent, boots-on-the-ground engineers who carry their own book, read a client in microseconds, and put their name on every run. Beyond our own Virginia Beach floor, we work with a vetted network of craft manufacturers across the US — each meeting the highest excellence in QC standards in the industry, each a specialist in its own discipline — so apparel, hard-goods imprinting, media manufacturing, packaging, and secure printing all go to the bench built for them, coordinated from one accountable hub. Short-run from twenty-five units, volume to five hundred thousand. Two hundred authorized national brands, seventy thousand SKUs with virtual proofing on every one. Art archived for instant reorders. Net-thirty corporate terms, NDA-standard white-label — your name on the work, or none at all.
70,000products · virtual proof
200+authorized brands
25 → 500Kunit range
ASI #217876DUNS 18-204-6339
Full-service, AI-native. Nine desks in-house.
Strategy, positioning, identity, creative, and messaging — wired into an AI system that publishes and distributes on its own. Nine editorial desks generate the authority, the production house ships the physical proof, and the attribution layer tells you which post sold which SKU. What you get is an operating layer — content, catalog, and order path under one roof — that keeps working whether or not you are in the room. Built for principals who would rather own the machine than rent the agency.
9editorial desks in-house
26K+LinkedIn network
700+branded videos produced
Multi-channelLinkedIn · X · Bluesky · Substack
Named-account programs — one desk, quiet delivery, NDA-standard.
One point of contact who already knows the file, so nothing restarts from zero between engagements. The work ships blind, under NDA, with your name on it or none at all. Built for single-family offices, heritage-house CMOs, sports-ownership groups, and the agencies that white-label our production. The relationship is the product; the merch is the proof of it.
SFO · Chief of Staff desk. Principal household, properties, aircraft, yacht, calendar, philanthropy — one file.
Heritage houses. LVMH / Kering / Richemont tier. Brand-standards cleared. Onboarding, ambassador, press-moment production.
Sports ownership. Suite activation, principal-box, championship, sponsor co-branded. ALSD-circuit visibility.
Foundations + capital campaigns. Annual reports, gala programs, donor recognition, named-chair objects.
Peers + vendors. Commercial printers routing Komori capacity · brand manufacturers seeking distribution · creative agencies white-labeling production.
Shop seventy thousand products. Virtual proof on every one. 24/7.
Drop your logo on any product and see the virtual proof before asking. Quote routes direct to the desk. MCP catalog for AI agents. Celeste for the fast conversation. Full self-service checkout in development.
70,000products
200+authorized brands
Every SKUvirtual proof
24/7open catalog + concierge
Your program
Generate a program in 30 seconds
Date, headcount, tier. Live per-attendee pricing.
Start →