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Golf Saudi's second women's tournament in twelve months suggests the Kingdom is building an LPGA portfolio while men's golf dealmaking stalls.
$5 million
purse that drew
78
players and broadcast coverage across
$3.5 million
per event by 2027
$7 million
total with
The LPGA Tour announced a partnership with Golf Saudi to create a new women's tournament in Las Vegas carrying a $4 million purse, scheduled to debut in the tour's 2027 calendar. The event extends Saudi Arabia's footprint in professional golf beyond LIV and the PGA Tour's designated events, establishing a recurring platform in the U.S. market under the LPGA brand.
The deal follows Golf Saudi's February 2025 launch of the Aramco Championship, a women's event staged in Jeddah with a $5 million purse that drew 78 players and broadcast coverage across 120 territories. That inaugural tournament concluded last week with prize-money payout structures matching LPGA majors in the top-ten finisher tiers. The Las Vegas agreement represents the Kingdom's first U.S.-based women's golf property after years of North American investments channeled exclusively through men's circuits and infrastructure projects.
For the LPGA, the timing aligns with tour commissioner Molly Marcoux Samaan's stated target of raising average purses to $3.5 million per event by 2027, up from the current $2.8 million median. The Vegas event fills a gap in the tour's western U.S. swing and arrives as six existing LPGA title sponsors face contract renewals between Q4 2025 and Q2 2026, including the Founders Cup and the Mizuho Americas Open. Purse inflation pressures tour operations; the CME Group Tour Championship already carries a $7 million total with $2 million to the winner, eclipsing the U.S. Women's Open's $12 million total purse but concentrating payout at the top.
The Saudi involvement creates optics adjacency the tour previously avoided. When LIV Golf launched in 2022, LPGA officials declined joint marketing opportunities despite shared broadcast windows on The CW. Now the tour accepts the Kingdom's direct capital while men's golf remains gridlocked in PGA-PIF framework negotiations that have produced no new tournaments since June 2024. The difference: Golf Saudi enters as title sponsor and venue partner rather than circuit operator, leaving LPGA governance and member equity structures untouched. That separation matters for apparel sponsors like Mizuho and Cognizant, both of whom paused men's golf activations during LIV's rollout but have maintained LPGA commitments.
Vegas hosting creates venue arbitrage. The LPGA last staged a standalone Nevada event in 2008; the tour's current western corridor runs Phoenix to Los Angeles to San Francisco with no desert stop. Summit and Shadow Creek remain the market's two tournament-grade courses, both privately held and previously unavailable for women's tour dates. Golf Saudi's venue access likely ties to Kingdom Holdings' $400 million hospitality stake in Las Vegas assets acquired through PIF subsidiaries in 2023, including a minority position in a Strip resort group that controls golf course management contracts. The tournament's exact course and date remain unannounced, but the spring calendar gap between the Founders Cup in mid-March and the Chevron Championship in late April presents the logical window.
What to watch: venue announcement expected before the tour's August 2025 schedule release, which will also clarify if the Vegas event earns elevated status in the tour's Race to CME Globe points structure. Apparel and hospitality category sponsors typically lock exclusivity clauses 90 days before new event announcements; Aramco's existing LPGA partnership at the Jeddah event may allow oil-and-gas category waivers that wouldn't apply to direct competitors. The next three title-sponsor renewals—Founders Cup, Mizuho Americas, Kroger Queen City—all close negotiations by November 2025, and their final purse numbers will show whether Golf Saudi's entry raises the tour's pricing floor.
Golf Saudi now operates two women's events on two continents while the PGA-PIF framework deal remains unsigned after eighteen months of negotiation.
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