Keep Converting Reports 64% Conversion Lift for E-Commerce Clients After $2M Pre-Seed

Keep Converting, a conversion optimization platform backed by Nuwa Capital and COTU Ventures, reported an average 64% conversion lift for e-commerce clients as it exited stealth in September 2026 with $2 million in pre-seed funding, according to Markets Insider. The platform's results demonstrate what happens when brands treat checkout friction as a solvable engineering problem rather than an immutable cost of doing business online.

The platform runs A/B tests on checkout flows, product page layouts, and cart messaging for direct-to-consumer physical product brands. Keep Converting's documented lift came from systematic testing of variables most brands ignore: form field order, trust badge placement, shipping cost disclosure timing, and payment method visibility. The company's clients are e-commerce operators selling physical goods where a single percentage point in conversion rate translates directly to five or six figures in annual revenue.

The 64% lift works because most physical product brands lose customers at predictable friction points. According to the Baymard Institute, the average documented cart abandonment rate sits at 70.19%, with unexpected shipping costs and complicated checkout processes ranking as the top two reasons. Keep Converting's platform isolates each friction point, tests alternatives, and implements the winner. A brand selling kitchen tools might test whether showing total cost including shipping on the product page versus the cart page yields more completed orders. Another might test whether a trust badge above or below the payment button increases conversions. The platform runs these tests simultaneously across hundreds of sessions, reaching statistical significance in days rather than quarters.

The mechanism is simple: every unnecessary click, every moment of uncertainty about total cost, every unfamiliar payment icon costs a percentage of your traffic. Remove one friction point and conversion rises. Remove three and the lift compounds. The brands seeing 64% lifts are not running groundbreaking creative campaigns. They are eliminating the small hesitations that cost them half their cart traffic.

A small physical product brand can run the same play without a venture-backed platform. Start with Google Analytics or Shopify's built-in analytics and identify where customers drop off. Most brands lose 30-40% of traffic between product page and cart, then another 20-30% between cart and checkout. Pick the biggest drop-off point. If it is product-to-cart, test showing shipping cost and delivery date on the product page itself. If it is cart-to-checkout, test reducing form fields from eight to four by removing optional fields and using address autocomplete. Run each test for two weeks or until you hit 200 conversions per variant, whichever comes first. Use free A/B testing tools like Google Optimize or Shopify's native experiments. Track revenue per visitor, not just conversion rate, because a 10% conversion lift that reduces average order value by 15% is a loss. Implement the winner, then test the next friction point. A solo founder running one test per month will compound 15-25% conversion gains over six months without spending a dollar on new traffic.

The broader pattern here is that most physical product brands under-invest in conversion optimization relative to traffic acquisition. A brand spending $10,000 per month on Facebook ads while ignoring a 70% cart abandonment rate is choosing to pay for the same customer seven times instead of fixing the leak. Keep Converting's 64% documented lift is a proof point that the highest-return marketing move for most physical product brands is not more traffic. It is converting the traffic they already have.