Target has upgraded its myDay app with customizable home screen functionality and plans to add AI-backed insights to help employees manage store operations more efficiently, per Retail Dive.
ReadingThe steal: an employee app with AI is a labor multiplier, not a cost cutter. For physical-product brands with store networks, build or upgrade an internal app that surfaces: (1) where inventory is, (2) what is about to stock-out, (3) which customers need help. Run a pilot in three stores and measure: orders picked per hour, shelf-out duration, and customer wait time. If the app cuts wait time by 20%, you have a retention mechanism that costs pixels, not salary.
MY STASH TAKEMost retailers think tech is for customers. Target is using it where it actually moves the needle — with the people who touch the product. An app that tells an employee exactly what to do, right now, on the floor, is a wage multiplier, not overhead. Hard to measure, easy to feel.
WatchWatch for Target to share metrics on employee efficiency gains or whether the AI insights are fed back into supply chain forecasting.