In 2027 a company's data can be contaminated long before anyone steals it: by a broker, a vendor, an offshore processor, or a model trained on what trafficked people were made to collect. Five house files show where it gets in. Virginia Beach shows what keeps it out.
Read the full analysis →Machines now read a brand and its neighbours together. Five rules and a one-page kit keep it recognisable in a hand, on a screen and in an AI's answer.
Read the full analysis →PHP is the engine under 69% of the websites whose language is known, which means it is under the website in your company you have not thought about in a year: a dealer portal, a company store, the system that sends your email. The flaw had been in it for more than a decade. Researchers working with AI found it in August. The disclosure broke on Monday night, the attacks began before dawn Tuesday, and the patch landed at 10 a.m. Eastern while governments in Europe took their own websites down to wait for it. No company has reported a breach yet, and that is not the comfort it sounds like: the week between "nothing reported" and "the first one reported" is the week the checking happens. If your site is built on a platform that does not run PHP, this does not touch it. If a vendor's does, it may already have. One email, sent today, tells you within the hour which is which.
Read the full analysis →The fee story and the rate story are well covered. The vendor estate banks and their suppliers gorged on in the eighties and nineties is still running, largely unexamined, and it is the part that will not survive scrutiny.
Read the full analysis →With every house now worried about what AI will do to its data, the honest answer is that the brand is the more exposed of the two — and neither risk arrived with the model. In military-heavy regions, the data risk runs higher still. Buy the AI. Govern the path. Keep the boots on the ground.
Read the full analysis →A reputation was once protected, and ruined, by a few people who knew each other. AI has changed every part of that: it floods the web with synthetic content, fakes the brand itself, and reads a company, its principals, its vendors and their circle, down to posts, chats and email from years ago, in seconds. Most brands are still using the old controls.
Read the full analysis →DoorDash introduced a platform providing brands with purchase-based signals from consumer orders and audit-based signals from store shelves, per PYMNTS.
Amazon positioned Thursday Night Football as a two-pronged pitch to capture advertising dollars from both endemic (media, streaming) and non-endemic (CPG, auto, finance) media buyers, per Digiday.
Target launched buzzy TikTok-born brands like Mellow Sleep into its home category this fall, per Digiday.
Bath & Body Works scaled its Ulta partnership across all Ulta Beauty locations for the holidays, per Retail Dive.
IAB and Grocery TV research found that marketers see a full-funnel role for in-store retail media, yet 43 percent say they underutilize the channel, per The Shelby Report.
Victoria's Secret positioned its 2026 fashion show as a platform to promote beauty expansion and its first-ever skincare partnership, per Glossy.
Rhode's lip gloss phone case, launched in 2024, introduced a category where consumers use beauty products as fashion accessories, per Glossy.