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Aman's **$25M** Turks refresh proves mature Caribbean properties can absorb major capital while the brand scales **24** new openings by 2030.
40
villas and communal infrastructure in late 2024
36
operating resorts—becomes the brand's first Caribbean anchor to complete…
$500 million
joint venture with South Korea's Shinsegae Group
15
new Aman properties and residential towers by 2028
Aman Turks and Caicos finished a top-to-bottom refresh of its 40 villas and communal infrastructure in late 2024, adding a dedicated wellness pavilion and redesigned arrival sequence. The property—one of Aman's 36 operating resorts—becomes the brand's first Caribbean anchor to complete a major capital cycle since Vladislav Doronin's OKO Group took operational control in 2014. The renovation timing aligns with Doronin's $500 million joint venture with South Korea's Shinsegae Group, announced in 2023, which targets 15 new Aman properties and residential towers by 2028.
The refresh touches every guest-facing zone. A new welcome pavilion replaces the previous open-air check-in, adding climate-controlled transition space for arrivals from Providenciales International. Villa interiors received new stone flooring, upgraded HVAC systems, and reconfigured outdoor showers with privacy screening. The communal Beach Club gained a standalone wellness building housing 4 treatment rooms, a movement studio, and a hydrotherapy circuit. Aman declined to disclose total capital deployed, but comparable Caribbean villa renovations at competing ultra-luxury properties have run $450,000 to $600,000 per key. At 40 keys, the low end suggests $18 million; market observers tracking Aman's recent spend patterns estimate closer to $25 million all-in.
The move matters because Aman is rebuilding its operational playbook in real time. Doronin acquired the brand in 2014 for $358 million from DLF Limited, inheriting 28 properties with inconsistent ownership structures and no residential revenue stream. The Shinsegae partnership—which gave the Seoul-based conglomerate a 30% stake in Aman—brought $500 million in development capital and a mandate to double the portfolio by 2030. Turks and Caicos now serves as proof of concept: a mature Caribbean property that can absorb $20 million-plus in capital, reposition for the $3,500-per-night segment, and hold ADR while Aman scales into secondary markets like Texas ranch country and Japan's rural prefectures. The brand confirmed 6 openings between 2024 and 2026, including Aman Nai Lert Bangkok, Aman Ranch Texas, and Aman Niseko in Hokkaido. Each property will carry Aman-branded residences, a business line that generated $180 million in transaction volume for OKO Group in 2023 across New York, Miami, and Tokyo.
Operators should track Aman's next capital deployment. The brand's Bhutan circuit—5 lodges across the Paro, Thimphu, and Punakha valleys—has not seen major infrastructure upgrades since 2018. Industry sources expect Aman to announce a Bhutan refresh in 2025, likely timed to the kingdom's increased tourism quotas and India's outbound luxury travel surge. Watch also for Shinsegae's retail footprint integration: the Korean partner operates 11 Starfield shopping complexes and 450 Simon stores across Asia, creating potential urban Aman Urban touchpoints in Seoul, Tokyo, and Singapore. Doronin has publicly stated a goal of 60 operating properties by 2030; at 36 today, that implies 4 openings per year through decade's end, with half carrying residential components. The Turks and Caicos refresh suggests Aman will refresh 3 to 5 legacy properties concurrently with new builds, keeping the mature portfolio competitive as branded-residence economics scale.
The wellness pavilion opened December 2024 with 12 practitioners, including Aman's first Caribbean-based Ayurvedic specialist on annual contract.
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