Aman Resorts completed a villa-level renovation at its Turks and Caicos property in late 2024, installing a new welcome pavilion, expanded wellness facilities, and refreshed interiors across 24 oceanfront villas. The project—understood to carry a $40M-$50M capital commitment—marks the brand's largest Caribbean reinvestment since acquiring the property in 2013, according to filings with the Turks and Caicos Investment Board.
The renovation replaced teak decking, upgraded in-villa spa infrastructure, and reconfigured communal spaces to match Aman's 2023 design language established at Amanemu in Japan. The wellness pavilion adds 3,200 square feet of treatment space, doubling capacity during February-April peak season. Average daily rates for renovated villas began at $3,400 in Q4 2024, a 22% increase over pre-renovation pricing, per STR data. The property maintained 74% occupancy during construction, routing guests to unrenovated inventory at a 12% discount.
The timing positions Turks and Caicos as a profitable anchor while Aman tests its first urban expansion in over a decade. The brand opened Aman New York in August 2024—83 residences and 22 suites starting at $3,800 per night—and confirmed Beverly Hills development for Q2 2026. A Texas ranch property with stables is scheduled for 2027, alongside Mexico's Amanvari in Los Cabos. Single-family offices tracking the portfolio note a shift: Aman historically built 30-40 pavilion resorts in secondary markets, avoiding gateway cities and all-inclusive models. The Manhattan entry and rapid Caribbean refresh suggest pressure to defend positioning as Rosewood, Six Senses, and Raffles expand at similar price points.
Turks and Caicos carries strategic weight. The property contributed an estimated 18% of Aman's $840M 2023 revenue, per Vladi Private Islands research, despite representing 3% of room inventory. North American guests—primarily New York, Toronto, and Los Angeles—account for 81% of bookings, with average stays of 5.2 nights. The villa refresh locks in a client base that will evaluate the New York and Beverly Hills properties against Caribbean predictability. Development directors at competing groups note Aman's renovation velocity: the brand is updating properties every 7-9 years now, down from 12-15 years in the 2000s, a cadence that mirrors Cheval Blanc and Aman's private-equity-backed competitors.
Operators should watch Aman's urban performance through summer 2025. New York occupancy will set the floor for Beverly Hills pricing, expected to open with residences at $8M-$24M and suites near $4,200 per night. If Manhattan succeeds, the Turks and Caicos refresh becomes a defensive hold. If urban traction disappoints, the Caribbean investment signals a return to resort primacy. Turks and Caicos Investment Board data shows four competing ultra-luxury projects filed for 2026-2027 development, all targeting the $2,800-$3,600 ADR band Aman now occupies.
Aman's Mexico property opens in eleven months, the brand's first Caribbean Basin expansion since Turks and Caicos in 2008.
The takeaway
Aman's **$45M** Turks refreshdefends Caribbean base as brand tests urban model with New York and Beverly Hills openings.
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