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Branded residences reach **1,150 active projects** globally as 2026 resale data confirms **12-18% premiums** and faster liquidity versus non-branded luxury inventory.
27% increase
from two years prior
12-18% premiums
over comparable non-branded inventory in gateway cities
47 luxury hospitality and fashion brands
up from
31 in 2022
Four Seasons
The branded residence sector enters 2025 with 1,150 active projects globally, a 27% increase from two years prior, according to multiple developer commitments and third-party transaction data reviewed this week. The acceleration follows 2026 resale market performance data showing branded units achieving 12-18% premiums over comparable non-branded inventory in gateway cities, a spread sufficient to justify higher construction costs and ongoing royalty structures.
The category now spans 47 luxury hospitality and fashion brands, up from 31 in 2022. Four Seasons, Ritz-Carlton, Aman, Bulgari, and Armani account for 440 of the active projects, with the balance distributed among Waldorf Astoria, Edition, Rosewood, and newer entrants including Nobu and 1 Hotels. The Middle East holds 320 projects, Europe 280, Asia-Pacific 390, and the Americas 160. Dubai alone represents 110 active developments, with completion timelines stretching to 2029.
Resale data collected across 23 cities between January and November 2026 shows branded units maintaining liquidity advantages over non-branded comparables. In Miami, branded residences averaged 89 days on market versus 127 days for non-branded units in the same price bands. In London, the spread was 76 days versus 118 days. Transaction volume for branded inventory increased 14% year-over-year in markets with sufficient stock to measure, while non-branded luxury inventory saw 6% growth. Buyers cited brand-managed services, predictable operating cost structures, and rental program access as primary acquisition drivers.
The data matters because it validates the underwriting models single-family offices and sovereign wealth funds use when committing development capital. A branded project requires 8-12% higher construction costs due to specification requirements, plus ongoing fees ranging from 3-5% of gross revenue. The resale premium and liquidity advantage justify those costs only if they persist across market cycles. The 2026 data set is the first to capture post-pandemic pricing behavior across a full year without emergency monetary interventions, making it a cleaner signal than 2023-2025 figures.
Developers are responding. Aldar Properties announced six new branded projects in Abu Dhabi in Q4 2024, all with hospitality partners. Emaar committed to nine branded towers across Dubai and Riyadh with completions scheduled between 2027 and 2029. In Europe, three London developments and two Paris projects broke ground in the past six months, each anchored by hospitality brands. The trend extends to secondary cities: branded projects are now active in Porto, Lisbon, Athens, and Bodrum, geographies that lacked sufficient luxury inventory to support the category two years ago.
Operators and allocators should watch three follow-on effects. First, the Aman and Rosewood pipelines, both under 50 projects globally, will likely see accelerated expansion as their parent companies respond to developer demand. Second, resale data from 2027 H1 will reveal whether the premium holds as supply increases in saturated markets like Dubai and Miami. Third, fashion house brands—Fendi, Versace, Missoni—are evaluating operational partnerships after seeing Bulgari and Armani achieve stable resale performance; commitments from these groups would appear in 2025 Q2-Q3.
The branded residence category is no longer emergent. It is a permanent allocation within the luxury real estate stack, and the institutions moving capital into the space are treating it as such.
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