ONAR Holding Corporation closed its acquisition of Advertise Purple on September 29, adding $17.1 million in trailing revenue and $4.4 million in net income to a combined entity now preparing for Nasdaq listing. The purchase, funded through an initial close of a $15 million financing round at a $25 million pre-money valuation, brings ONAR control of Bloom—a proprietary data and analytics platform indexing more than 111 million records—and approximately $6.6 million of adjusted EBITDA generated in Advertise Purple's fiscal year 2025.
The timing connects three events: the acquisition close, the financing tranche, and the appointment of an interim CFO tasked with financial integration and exchange-readiness reporting. ONAR's OTC Pink listing remains in place while the company executes on disclosure upgrades and governance structure required for Nasdaq Capital Market standards. The interim CFO, a certified public accountant and founder of CXO Executive Solutions, enters as the combined entity reconciles two sets of books and scales infrastructure to support public-market reporting cadence.
Advertise Purple's $6.6 million EBITDA run rate matters because Nasdaq's continued listing standards require either $2.5 million in stockholders' equity or $500,000 in net income from continuing operations in the most recent fiscal year. The acquired company's net income alone satisfies the profitability threshold by a factor of eight, giving ONAR margin against volatility during integration. The 111 million records in Bloom represent a second asset class—proprietary signal on consumer behavior that becomes incrementally more valuable as privacy regulation tightens third-party data access. Agencies and hospitality marketing teams managing attribution across fragmented digital environments will pay for deterministic identity graphs that bypass cookie deprecation and iOS privacy controls.
The $25 million pre-money valuation provides a reference point for institutional allocators evaluating minority stakes before the Nasdaq listing. At that price, the combined entity trades at roughly 3.8x trailing EBITDA—a discount to public comps in marketing technology, where enterprise-value-to-EBITDA multiples range from 6x to 12x depending on growth rate and recurring revenue mix. Family offices and strategic investors positioning ahead of exchange migration can underwrite to a markup on listing day if ONAR executes the CFO integration cleanly and demonstrates revenue synergies between its existing AI-powered marketing platform and Advertise Purple's data layer.
Operators should track three milestones over the next six months. First, ONAR's filing of audited financials for the combined entity—required for Nasdaq application and expected within 90 days of close. Second, disclosure of customer overlap and cross-sell pipeline between the legacy ONAR platform and Advertise Purple's client base, which will signal whether the acquisition generates revenue synergies or simply consolidates two parallel operations. Third, the final close of the $15 million financing round, with any upward revision to valuation or acceleration of the timeline suggesting momentum in the Nasdaq preparation process.
The Bloom platform's 111 million records become more defensible if ONAR demonstrates they refresh faster than competitors can replicate, a function of proprietary data partnerships and integration depth with client campaigns.
The takeaway
ONAR's $17.1M Advertise Purple buy adds $6.6M EBITDA and 111M-record data asset, clearing Nasdaq profit threshold while interim CFO handles integration and exchange prep.
Editorial & Disclosure Notice: This article was written with artificial intelligence from public sources and is published without individual human review. Artificial intelligence and other digital tools are also used for research, analysis, editing, formatting, and production. Errors, omissions, outdated information, or inaccuracies may occur. References to companies, brands, products, services, organizations, or individuals are for informational and editorial purposes and do not imply endorsement, sponsorship, affiliation, partnership, or approval unless expressly stated. All trademarks and other intellectual property remain the property of their respective owners. Opinions, analysis, estimates, and commentary are informational only and should not be construed as financial, investment, legal, tax, medical, procurement, or other professional advice. Information may be corrected, clarified, or updated after publication. Corrections or removal requests: jenny@pops4.com.
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