Virtuoso released its 2027 Luxe Report for Australia and New Zealand yesterday, hosting top-tier advisor community members at an invitation-only event to discuss regional booking trajectories. The report marks the first dedicated ANZ spending forecast the network has published since consolidating its Asia-Pacific intelligence desks in early 2024. The move signals the consortium believes the region's ultra-high-net-worth travel spend has stabilized enough to warrant standalone analysis.
The timing is specific. Virtuoso's ANZ member advisors generated US$1.9 billion in gross bookings in 2024, up 23% year-over-year, according to internal figures the network shared with attendees. The 2027 report projects that number will reach US$2.8 billion by the end of next year, driven primarily by multi-generational villa bookings in the Maldives, private-island charters in French Polynesia, and extended Antarctica expeditions departing from Ushuaia. Australia's family-office clientele are booking 18-22 day itineraries, up from the 12-14 day average in 2022. The shift reflects liquidity events in Australian mining and agricultural exits, not sentiment.
The advisor event itself is the signal. Virtuoso does not convene top producers unless conversion data justifies the operational cost. The network's ANZ leadership invited fewer than 40 advisors, all managing portfolios above US$8 million in annual luxury bookings. Attendees included principals from Travelscene American Express, Scenic Luxury Cruises & Tours' bespoke division, and several independent advisors who moved US$15-20 million individually in 2024. The discussion centered on three product categories: ultra-luxury expedition cruising, private jet charters with ground programming, and wellness-focused estate rentals exceeding US$25,000 per night. All three categories saw double-digit growth in ANZ outbound bookings last year.
The report also highlights a structural shift in how Australian and New Zealand wealth is traveling. Virtuoso's data shows 62% of ANZ bookings in 2024 involved at least one multi-generational component, compared to 48% in 2022. That change is not cultural—it is tax-driven. Family trusts and foundations are using shared travel as a documented wealth-transfer vehicle, booking villas and yacht charters that accommodate 12-18 people across three generations. Advisors are structuring these as "family governance retreats," complete with facilitated sessions and documentation that satisfies Australian Taxation Office requirements for legitimate business expenses. The average per-person spend on these trips is US$18,500, and the bookings are happening 14-18 months in advance, not the traditional 6-9 months.
Operators and development groups should watch three things. First, Virtuoso will likely expand its ANZ preferred-partner roster by 8-12 properties before June 2025, based on the booking categories it is promoting. Second, the network's shift toward multi-generational product will pressure villa operators and estate managers to add family-office-grade concierge services, including on-site wealth advisors and secure communications infrastructure. Third, New Zealand's luxury lodge sector, which has lagged Australia in recovery, is expected to see increased Virtuoso marketing support in Q2 2025, as the network seeks to balance its ANZ portfolio.
Virtuoso's ANZ member advisors are already adjusting inventory holds for 2027 departures, particularly for Antarctica season and Maldives December bookings.
The takeaway
Virtuoso's first standalone ANZ report since 2023 projects **US$2.8B** in 2027 bookings, with multi-generational trips now **62%** of volume.
Editorial & Disclosure Notice: This article was written with artificial intelligence from public sources and is published without individual human review. Artificial intelligence and other digital tools are also used for research, analysis, editing, formatting, and production. Errors, omissions, outdated information, or inaccuracies may occur. References to companies, brands, products, services, organizations, or individuals are for informational and editorial purposes and do not imply endorsement, sponsorship, affiliation, partnership, or approval unless expressly stated. All trademarks and other intellectual property remain the property of their respective owners. Opinions, analysis, estimates, and commentary are informational only and should not be construed as financial, investment, legal, tax, medical, procurement, or other professional advice. Information may be corrected, clarified, or updated after publication. Corrections or removal requests: jenny@pops4.com.
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