MagBak, a phone accessory brand, launched the first enhanced image ads on Google Shopping in August 2026, partnering with Neon Growth and Marpipe to run carousel-style creative directly in Google's shopping feed, according to TMCnet. The format allows a shopper to swipe through multiple product images—close-ups, lifestyle shots, packaging views—before ever clicking through to the product page. MagBak reported a 3x increase in click-through rate compared to standard single-image Shopping ads, per the partners' internal testing cited in the release.
The mechanics: MagBak used Marpipe's creative testing platform to generate product image variants at scale, then Neon Growth deployed those images as a carousel within the Google Shopping listing card. A shopper searching for "magnetic phone mount" sees MagBak's listing, taps the carousel, reviews four images in sequence, and decides to click or scroll past—all inside the Shopping interface. The carousel sits where a single product photo normally lives, so the brand occupies the same real estate but delivers more context before the click.
It worked because the format collapses two funnel stages. A standard Shopping ad shows one hero shot; the shopper clicks, lands on a product page, then evaluates additional images. Enhanced image ads move that multi-angle evaluation upstream, into the discovery moment. The shopper self-qualifies before the click, so traffic arriving on the product page has already seen proof points—the magnetic mount's attachment detail, its use in a car, its slim profile. That pre-qualification explains the click-through lift: the shopper who taps through has higher intent because the carousel answered the first objection already.
The steal for a small physical-product brand: shoot four product images that answer the four most common objections or questions. Use your phone. One image shows the product alone on a white background. One shows it in use, hands visible. One shows scale—next to a common reference object like a coffee mug or a quarter. One shows the packaging or a detail (stitching, charging port, fold mechanism). Upload all four as product images in Google Merchant Center. Contact Google's Shopping ads support or your agency and request enhanced image ad format for your feed; as of mid-2026, the format is in limited release, so you may need to apply or be invited. If you cannot access the carousel yet, run separate Shopping campaigns for each image, then compare click-through and conversion rate by creative. The image that wins becomes your primary listing photo; the others become secondary images on your product page, in that sequence. Budget: zero for creative if you shoot on a phone, standard Shopping ad spend otherwise—start at $10/day per product to gather signal.
The broader pattern: Google Shopping is adopting social-style discovery mechanics. The carousel mirrors Instagram and Pinterest behavior—swipe, evaluate, decide—but applies it to transactional search. Brands that treat Shopping as a rich media channel, not a price-and-title feed, will capture disproportionate attention as the format scales. MagBak's play works because it delivers the product page experience inside the search result, reducing friction and filtering traffic before the click costs anything beyond the impression.
MagBak's multi-image Shopping carousel answered objections before the click, tripling click-through by moving product evaluation upstream into the feed.
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